Albums. Once you’ve written and arranged your songs, you need to record them. If you don’t already have a band to cover all the musical parts, you need to form one – and once you do, those musicians will all get a cut of the sales from your album if it’s a success. Next, you need to book a studio for a recording session – or else spend a lot of money on equipment to set up a home studio that can produce a professional-quality recording. And once you have all the tracks laid down, you need to spend some time picking and choosing the cuts you want to go onto the album, possibly editing them digitally or even going back into the studio to re-record them.
I obviously think that a good price point and lifelong cookies are ideal, but I also think that the product has to be really valuable – really offer the person I’m sending something that they can use and will be happy with. I personally remember the people who point me to valuable products, and I trust them more for future products. It’s not just a matter of ethics (although that’s a big part of it) but it’s also a matter of future sales!
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