After more than a decade experience with the commercial web, you’d think major marketers would consider the web more than an afterthought. However, evidence reveals many consumer marketers still can’t distinguish between a website, an ad or a brochure. While retailers like Wal-Mart, Lowes, Nordstrom and Circuit City get it, there are others that still seem confused. When clothing retailer Gap
What is refer-a-friend? Essentially, you make money for using a service and telling others how great it is. Most of the times, you’ll get a unique link that you can share with friends directly or throughout social media. Whenever anybody clicks your link and signs up and/or makes a purchase, you’ll get a bonus. The bonus can be in the form of cold hard cash or an account credit.
One thing that I look for in an affiliate program is a good transparent analytics system. I want to be able to see the clicks and transactions, so that I can track my stats. Otherwise, I get a little nervous about the legitimacy of the program. Other things to look for is to see how transparent they are when answering questions and how the responsiveness of the affiliate manager.
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Entrepreneurs spend a considerable amount of time learning how to boost their businesses. Marketing is key to the success of a business and online marketing is ever so important. According to Constant Contact,  84 percent of people say that the biggest difference in small businesses between now and five years ago is the use of more online marketing tools.
The big takeaway with learning Internet marketing today is being able to discern signal from noise — getting the right information from the right people and taking action on it. I’m going to cover the areas that I think are most important in Internet marketing below as well as link to one blog that you should be reading if you want to learn more about it. I’m only linking to one blog for each category so you can focus on that blog and not get overwhelmed.
For instance, generate traffic through Facebook, find out what portion of this traffic is behaving well on your site and show ads to only this portion via the Google Search Network. A concrete example would be to find out what services or products people who came from Facebook Ads bought. Step two would then be to make a list of the people who spent the most and show ads to those people on Google with a traditional Google Search Network Campaign.
4. Leave your mark socially. If your business isn’t on any social networking websites, then, well, you're living under a rock. Facebook, Twitter, StumbleUpon, Digg, and many other sites are the key to reaching your target audience and engaging them in insightful ways. Additionally, while you may have a social media presence, you may not be using it to its full potential.
Also just known as SEO (it’s not some company position for those of you who are confused) is a great tool to use when promoting products. It basically is a process that allows the visibility of a website among search engines by using “natural or organic” searches. Although this does not really bring you results right away, it can be very productive in the future as long as you use white hat techniques. If you keep using clean methods to direct traffic in your website then you will surely reap its benefits in the end.
Some of the opportunity in this niche is going to be referring people to luxury brands that have higher order values than we might seen on Amazon. I can’t disclose the person or the site, but one of my colleagues is in one of these niches and reported significant revenue increases from testing other affiliate programs against Amazon–before Amazongeddon.
I obviously think that a good price point and lifelong cookies are ideal, but I also think that the product has to be really valuable – really offer the person I’m sending something that they can use and will be happy with. I personally remember the people who point me to valuable products, and I trust them more for future products. It’s not just a matter of ethics (although that’s a big part of it) but it’s also a matter of future sales!
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