If you're curious about starting a blog, read this guide. I used Bluehost to get started with a website because it's super cheap - a free domain name and $2.95 per month to host it. I love Internet businesses because of this extremely low overhead and huge income potential. Our Bluehost deal is specific to our site, so if you want to start a website, make sure you get our $2.95 hosting deal from Bluehost.
So what’s an affiliate marketing? In simple words, I’d like to define it as a partnership between the maker/seller of a product/service and your online store. You don’t really have to tie the knot, but simply create an affiliate tracking id, and sell the product or service on your platform. The profit of the sales is split between you and the product/service provider. 

I wanted to specifically call out one particular strategy within equity investing that bears mentioning – dividend growth investing is when you focus on stocks that not only pay a dividend but have a history of strong dividend growth. When I was first building my portfolio of individual stocks, I focused on buying companies with a history of dividends, a history of strong growth, and financials that supported a continuation of both.

WOW! What an amazing and easy to understand source of information! I am so excited! I’ve wanted to join Ezine Directory for the last few months but can’t come up with the membership. Am more determined than ever, after listening to this info, to get involved with you, Charlie, to finally break through the wall I’ve been beating my head against for the last year. Thank you for your slow, easy to understand wisdom. I devour your emails and look forward to becoming a member soon.
Never place banner ads for similar products on your sidebar: Banner ads work as a recommended product.  With multiple similar products, you are confusing your readers in their decision of which product to buy. It is a good idea to place products that are related to a certain niche within that particular niche. For example, in a blog post about WordPress tips you can place a banner ad for: Themes, Plugins, Hosting, Services, etc.

Hello and reading this has finally made me understand how the system works. I want to start affiliate marketing. I have found a company that I want to promote but need someone that can take over all of the phases and get it up and running. Aweber is a good one to use as an autoresponder and I already have a membership. Just have to go ahead and activate it. I hope you can give me some insight. Do I go ahead on my own or get with a plan that can do this for me at a minimal cost.

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. This chapter will teach you how to ignore the noise and focus on substantive, measurable results.

The last principle of our online marketing basics: never lose sight of the return on investment (ROI)! There is a simple calculation if you want to run a successful business: the benefit of an advertising measure must always be higher than the costs incurred. Online marketers use a special indicator to work this out – this is the return on investment. The ROI is used to measure the return on a business activity by showing the profit in relation to the capital invested.

Fuss-Free Progress Tracking. All marketing campaigns are created to serve a purpose. Be it to improve brand awareness, increase revenue, or generate leads, you should be able to track your progress every step of the way. With Ambassador, not only can you keep tabs on your affiliates and their contribution to your campaign. You may also monitor key performance indicators, so you will easily know if you are hitting your targets or if you should rethink your strategy.
While all the ideas in this article can and do work, you can’t go in half cocked. Just putting up a niche website and expecting people to magically come and click on your ads won’t get you very far. Instead, you’ll need to put work into building an audience. You can put a course up on Udemy in a few hours, or a theme on ThemeForest, but unless you market it, you won’t sell very many copies. 

This is really a great post, Yaro. Something I’ve really been contemplating lately is how I can monetize my blog but here’s the thing … one of the reasons I had started the blog in the first place was to be a lead generation source. To bring people to my over all business and products. Can monetizing the blog itself through some affiliates go hand in hand with lead gen or are the going to conflict with each other?
Hi, this is the first post I read from you, and I’m heading out to reading more of the posts you refer to. I am totally new at the affiliate marketing and I truly appreciate blogs and websites like yours that do not just want to draw you to take an expensive course, or have you pay an entrance fee, to take part in their 200% sure money making system, promisisng they will teach you all you need to know, but not reveiling a single thing until you paid the fee… Thank you for being open about this and sharing… Read more »
But there are other people whose income is not tied to their daily grind – at least, not completely. That’s because they have sources of “passive income”: money that keeps rolling in even when they’re not on the job. This extra income can pay for a few added luxuries, provide a cash cushion for emergencies, and even serve as a stepping stone to financial independence.
If that’s still too big a commitment for you, you can always rent out rooms in your house on a temporary basis to vacationers. House-sharing services, such as Airbnb and HomeAway, let you offer up a room in your house – or your whole house at a time when you’re away – to travelers who need a place to stay. However, you have to check with your local government first to make sure it’s legal, since some cities have zoning laws or administrative codes that either ban this kind of short-term rental or put major limits on it. Depending on where you live, you may need to get a permit or business license, have your property inspected, and collect and pay local taxes.

Resist the temptation to make your content too product-centric.  The goal is to produce relevant information that benefits your readers, establishing you as a credible and valued source.  While you don’t want to overly sell your business or product in the content you create, it is important that all marketing pieces consistently reflect your brand.  Also, don’t miss the opportunity to include your company’s logo, Web site, and phone number on each piece you publish.
Start an affiliate marketing website: This passive income model works for individuals who already own a bog or website. Here, your business goal is to contact companies and offer to tout their products and services, usually for a fee or a commission, based on the number of page views you get. Studies show that more people spend time online and less watching TV or reading the newspaper. Take advantage of that leverage and earn income from the tens of thousands of companies who want to reach an audience - maybe your audience. Either reach out to companies directly or go through a site like ClickBank, which offers affiliate marketing opportunities.
However, if you and a friend both have affiliate marketing deals with the same company, such as Amazon, you can boost each other’s income a bit by becoming “shopping buddies.” Whenever one of you wants to shop on that site, you visit your friend’s website and click through from there so they get the rewards. Alternatively, you can just give each other your referral codes and enter your friend’s code directly when you make a purchase. This “you scratch my back, I’ll scratch yours” deal ensures that both of you earn at least some money from your affiliate arrangements.
Contrary to what some may believe, companies don’t need a never-ending budget in order to participate. With the right online marketing strategies, small and medium businesses are finding new ways to compete against the Goliaths. Even with a limited budget, companies are able to get creative and reach customers at each stage of the purchasing cycle. Whether a searcher is first considering a purchase or at the final stage before checkout, they will see your brand at every step of the way.
Spicyoffers is a Swiss-made private affiliate network that’s open only to handpicked publishers. You can promote their affiliate offers via website, social media, email, search, or even pay-per-call. If you have expertise in certain marketing channels you can get direct access to exclusive merchants that match your traffic. They also propose their in-house e-Commerce offers in exclusivity on the network. New offers are added every week.

It’s all very congruent and natural. I have a problem I need solved. I buy a product or service to solve that problem, experience the results, hopefully solve my problem and then write about my experiences on my blog. My readers, many of whom are following in my footsteps or at least interested in the same things I am, tend to have the same problems I do, and a select few will purchase on my recommendation.


Use your company's Web site to enhance customer service -- especially for prospects who may be researching. The Internet allows your company to stay in touch with its customers and provide them with answers to questions they are likely to ask. Make sure your site makes it easy for your customers to find what they want and communicate with your company. A good corporate Web site helps current customers and develops new customers too. Consider real-time online help systems.
Laser-Focused Attention to Customers. The team at PeerFly is made up of only 15 professionals, meaning clients don’t have to go through several people on the company staff list just to get the service they need. In fact, PeerFly sends dedicated representatives to manage accounts closely every day to provide real-time support to affiliates and advertisers as needed.
Shopify, one of the leading e-commerce software, allowing you to sell both online and offline. The best thing about Shopify is their easy payment module, they support nearly 70 payment gateways and is 100% SEO optimised. Using Shopify, you can have fully functional e-commerce sites or just shopping cart to your existing website. With each bill of your referred merchant, you get a good 20% of the total bill.
“Where a lot of people mess up is they try to build a business or create a product that serves everybody, and by trying to serve everybody, you serve nobody. You have to specialize and niche down and find a market with a pain point that you, based on your experience, based on your education and based on your passion, can help,” he says. Your earnings will directly reflect how well you serve that particular audience, and the more your message resonates with them, the more opportunities you’ll have to sell to them.

2. We will NOT be held responsible for any search engine penalties your website may receive if you don’t follow search engine’s guidelines, including (but not limited) to spammy comments, heavy and spammy linking from guest posts, spammy guest blogging, publishing poor quality content with a sole intent to gain backlinks, buying or exchanging backlinks, etc.
Awesome list! and great tips. Except one thing… There are a few products that Amazon won’t pay you commissions on, mostly electronics. there’s a list they have somewhere outlining them. They aren’t very many on the list but they are some of the hottest products in the market now. I think Amazon’s affiliate program gets worse every year. But luckily there are other options out there.
When you are getting targeted organic traffic to your blog, banner advertisements work great. For me, a great part of the conversion comes from banner clicks. Prominent banner placement is a worthwhile task. One of the mistakes which many of us regularly make is to add too many banners, which only serves to confuse the reader.  To avoid this problem, follow this one rule of thumb:
Another way to make money from a website or blog is affiliate marketing. This is a form of performance-based marketing, in which you must direct customers to a retailer’s website by promoting products on your own site and linking to the retailer’s product sale page. Whenever a consumer clicks on one of your links and makes a purchase, you earn a commission – usually between 15% and 20% of the total price. Some companies, such as Amazon and eBay, make affiliate marketing deals directly with publishers; others work through middleman sites such as Commission Junction, ShareASale, or the Rakuten Affiliate Marketing Program.
As I’ve thought more deeply about how to answer this question over the years, I’ve come to a realization that the problem is not the answer, but the question itself. For those who’ve asked it, I don’t think it’s always coming from a place of “quick money.” If we reframe the question, I think there’s room to empower and actually help those who’ve asked it—to give them a foundational understanding of what it really means to generate an income online.
Laser-Focused Attention to Customers. The team at PeerFly is made up of only 15 professionals, meaning clients don’t have to go through several people on the company staff list just to get the service they need. In fact, PeerFly sends dedicated representatives to manage accounts closely every day to provide real-time support to affiliates and advertisers as needed.

Resist the temptation to make your content too product-centric.  The goal is to produce relevant information that benefits your readers, establishing you as a credible and valued source.  While you don’t want to overly sell your business or product in the content you create, it is important that all marketing pieces consistently reflect your brand.  Also, don’t miss the opportunity to include your company’s logo, Web site, and phone number on each piece you publish.
You can’t talk about internet marketing without including social media in the discussion. What was once considered a passing fad is now a stable opportunity for business growth. Social media is more influential than ever in marketing, and even impacts your start-up's search engine rankings. Using platforms like Facebook, Twitter, LinkedIn, and Pinterest, you can humanize your firm and reach people where they are. You can create a community of people interested in your start-up – and these people can easily share your content.
Anyone can be an affiliate, that’s why it’s one of the most popular ways of earning a passive income online. Amazon Associates offers up to 12% advertising fees, while Shopify pays up to $2,000 for new merchant referrals. But partnering with these big players isn’t the only way to capitalize on affiliate marketing. For example, blogger Caitlyn Pyle has shown how she earned $14,063 in six days from just one affiliate product. When executed to perfection, affiliate marketing can be incredibly valuable to the reader and immensely profitable to the affiliate.
4. Leave your mark socially. If your business isn’t on any social networking websites, then, well, you're living under a rock. Facebook, Twitter, StumbleUpon, Digg, and many other sites are the key to reaching your target audience and engaging them in insightful ways. Additionally, while you may have a social media presence, you may not be using it to its full potential.
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
I think few of the most important factors that we must take in mind while searching for a good affiliate program to promote is that the product is priced not too high and not less so that we can get atleast a decent amount as commission. Also it is important to note the commission percentage, I think 50% and above is the best. We also should take notice that the product that we are thinking of promoting actually is related to our niche. Lifetime Cookie duration is also a must. Those are the most important factors that I search for when I try to search for a product but after reading this post I came to know about a few more stuffs that I should take notice of. Also, thanks a lot for including that additional resources, quite helpful. 🙂
Leadpages claims that its affiliate program is not exclusively for affiliate marketers, which is true, but the narrow focus of this niche means that only professionals affiliate marketers will ever be able to earn significant income from the program. Leadpages’s affiliate program does offer quite a lot of different options (webinars, videos, blog posts, free marketing courses, etc.) to send referrals to, which can lead to higher conversion rates if done correctly.
Today’s internet marketing, or online marketing, is rapidly evolving. No longer limited to the constraints of print, companies are finding new, innovative and most importantly, inexpensive ways to reach potential customers. Clients expect a business to have a website. From social media to Google Ads, it’s your job as a small to medium business owner to help them find it. But what is Internet marketing, exactly?
Airbnb is a concept that has only been around for a few years, but it has exploded around the globe. Airbnb allows people to travel all around the world and to stay in accommodations that are a lot less expensive than traditional hotels. They do this by staying with participating Airbnb members who rent out part of their homes to travelers. By participating in Airbnb, you can use your residence to accommodate guests and earn extra money just for renting out space in your home.
Rest assured that your referrals are always in good hands at Software Advice. We have been helping business owners with their software selection since 2006 and have helped over 250,000 organizations to date. Our software experts provide great advice to our visitors and yours. Meanwhile, our extensive software vendors relationships means we all make money in the process.
Great article..thanks for sharing…but i need your advice..if you dont mind..i run site with amazon affiliate and can i run this site with other affiliate network like wayfair or CJ in same time, like one product review article with 2 option purchase place, amazon and wayfair. Or doing like that make my site banned from Amazon or other affiliate network. Please give me your advice for that problem because i read in Amazon User Aggrement,i not find about use other affiliate in same site…thanks for your advice
It is probably the biggest digital products marketplace online. Clickbank uses a very helpful measure called ‘gravity’ to represent how well a product sells, based on how many sales have been made and how recent these sales were. There’s one thing you want to be aware of though! ClickBank will withhold payment of any balance until an account shows a minimum of 5 sales using at least two types of payment methods. Not only that, if you made a sale but had no earnings for an extended period of time, your account will be subject to an ongoing penalty. This means that your affiliate earnings can potentially drop to zero. Nowadays, I rarely promote Clickbank products.
Unfortunately, I can’t answer that conclusively one way or the other. It all depends on you, what you like to do, your work ethic, personality, etc. If you are a good writer perhaps you could write a book and make money that way. Or, you could start your own website and do affiliate marketing. Just because you are young it doesn’t mean you can’t make money doing at least a few of these ideas. I wish you luck in your money making efforts!
This will help you in checking the reporting and tracking the sales for any program you decide to promote. You also have the option of choosing from different companies that offer different products and services. These include things such as fashion accessories, health and beauty products, electronics and online services such as web hosting and much more.
Unlike many affiliate programs that go through 3rd party companies, our system will credit the sale to you regardless whether the customer bought directly from us, or through any of our partners or resellers. All licenses end up in our own central database, which also tracks affiliate sales. We do not inconvenience your audience by forcing them to buy through a particular reseller so you can earn your commission.
There is an entire marketing platform with consumers just waiting to discover your brand. Using data analysis and refinement tools, you can reach the most relevant and qualified customers. This means less wasted money and a higher rate of return on your online marketing investment. And with computers and tools doing most of the work for you, finding those qualified customers is just a click away.
As you may have noticed, the above list is merely alphabetical. Keep also in mind that many of the above are significantly broader than a pure “affiliate network”. Some of them provide true all-in-one solutions that empower software vendors with everything needed to sell their product online (from online interfaces to payment processing, and much more).
After more than a decade experience with the commercial web, you’d think major marketers would consider the web more than an afterthought. However, evidence reveals many consumer marketers still can’t distinguish between a website, an ad or a brochure. While retailers like Wal-Mart, Lowes, Nordstrom and Circuit City get it, there are others that still seem confused. When clothing retailer Gap
How do you create fresh, engaging, content for your readers?  Successful internet marketing requires you to think like a customer, not a seller.  One of the easiest ways to develop topics for blogs and other content is to create a list of questions that are frequently asked by your customers. You can even use these questions as the titles of each piece you create to help engage the reader.  Once you have wriiten a blog post on each of these topics you can then assemble all of these questions and answers into an free downlodable eBook.
This company mainly focuses online business and internet marketing products, but there are also other products ranging from health and fitness to travel. One of the great things about DigiResults is that both vendors and affiliates get paid at the point of sale, and not a month or two later like most affiliate marketplaces. I’ve been using their system and so far it’s one of my favorites.
Clickbank is one of the most popular affiliate marketing program that deals with digital products such as eBooks. This website has been around for many years and is among the first affiliate websites on the internet. Another great thing about this site is that it lets all people from different occupations to sign up for a free account. Once you sign up for the account, you will have an access to millions of eBooks that other members are selling.  The quality of many of the items within the Clickbank affiliate program is debatable.  But, the commissions are far and above many of the others on this list and much of the reason it is rated highly within this article is history and ease of use.
Courses are similar to guides but they’re easier to produce for some subjects, especially tech subjects. If you’ve got a computer, a decent microphone and some screen recording software, it’s pretty easy to create high quality courses. You can sell your course through your own site or you can use a marketplace like Udemy to do all the heavy lifting. 

When you recommend a user to any product (usually membership program or products which require recurring monthly payment), you earn a fixed commission when a referred user pays his next bill. Some of the companies offer a recurring commission for a fixed time (Let’s say one year) & many companies offer the same for a lifetime. It all depends upon company marketing policies.
I almost gave up on affiliate marketing when one firm I was working with told me I was not getting the big commissions anymore because they had ‘changed’ the payouts. Here I was marketing their Options system and then when it was time to collect, suddenly I was not qualified. I am not sure affiliate marketing is honest enough to pay those who worked to get the commission.
This blog is very helpful and informative and with that I would like to invite the author and my co-readers to attend The European Summit Affiliate Conference Lisbon/Cascais. Registration is open. Be sure to put 1-4 March 2019 in your agenda. Sponsorships are quickly selling out so be sure to get yours in time. Meet Market Madness is on the 1st of March. Be sure to book your table. https://www.theeuropeansummit.com/sponsorship/overview/?summit=22&structure_id=67..
Hi, I really love how detailed your article was, great job. I was reading over a few of your comments, and I noticed someone mentioned the6figurementors. I just wanted to drop a comment and let you know that, even though they make it sound like a huge opportunity, in reality after I researched there website for a few hours. I noticed that their whole logic is to get people to buy a membership, and then upgrade a membership to there best possible one which is very costly for most people. It pretty much seemed like it was all a sham just to earn the right to promote there 6 figure mentors program. The membership site was created and if you upgrade to there best membership they offer. You just gain the promoting right to earn commission by promoting the 6 figure mentors program. Which to me is way to costly to invest into. I might just be starting out with affiliate marketing with my blog. But I feel as if the 6 figure mentors website is really a big money gimmick to make the owners rich. Yeah you can promote high ticket products they offer. But at what cost? Really by the time you get to the point where you can promote their products. You are out thousands, maybe even more. I wouldn’t not recommend that program to anyone myself. I’m not saying there a scam. But they do sell it just like all the other big companies do. They make it sound like you will be rich over night. To me that’s exactly why I have chosen to avoid them. I can find plenty of high ticket affiliate products online for free. Why would I want to spend thousands just to promote there products. When I can search google and find helpful blogs just like this one. I just wanted to put that out there for you, and your readers. I hope that was ok. If not i apologize in advance. I know I am probably going at this affiliate thing wrong right now. But I was raised that you learn from your mistakes. I am trying my best to learn it. But I would truly like to say thank you. Because I am able to learn affiliate marketing more, because of blogs like this one. Awesome job and keep up the good work. If you don’t mind swinging by my website and letting me know If I am doing anything wrong thus far, with how I am promoting things please let me know. I would really like to fix my wrong doing early. Before I get to deep into it. I have like 6 or 7 posts so far on my blog. But would love to hear your expertise on if I am doing anything wrong. I have been training courses step-by-step and I have learned a lot I have got ranked in google and all that. But I haven’t had any luck so far with viewers commenting but maybe a few. So I just feel like I am doing something wrong here. If you get a chance please leave a comment and give me your opinion. Thank you and god bless 🙂
Before starting any paid advertising strategy, it’s important to understand costs can add up quickly when you are presenting your ads to hundreds of thousands (and possibly millions) of people. This is where the budgeting feature comes into effect. All paid advertising channels allow you to set hourly, daily, weekly, or monthly budgets. In essence, once you reach a certain threshold, your ad is discontinued until the next designated period starts. Use these to your advantage until you get a good idea of your ROI.
Thank you Ana for this informative post about affiliate marketing. Internet is about trust and there are so many affiliate programs out there. Seldom do we find an affiliate product that we can trust to help us monetize our blog and your tips are something I should read on again when looking for the best affiliate marketing programs out there. I know every internet marketer has affiliate programs and this post will best help us to scrutinize the programs better.

With free signup and 30% lifetime recurring commission per referral, Aweber is undoubtedly one of the best marketing tool available in the industry. Th mailing plan starts at $9 providing unlimited emailers. They offer 30 days’ free trial which is compelling enough for users to give it a shot. Here, the payment is made through Check, and the minimum threshold for payout is $50. It allows you to send follow-up emails, RSS to emails, and many more.
But two months later, with the economy slowing down after the financial crisis, his firm began laying people off, and Flynn was informed that after his current projects were finished, he also would be out of a job. At the same time, he couldn’t help but notice that in the LEED exam forums he had frequented, people were referring to him as an expert and directing questions his way. He began to think he might capitalize on that.
Since they are a large company that has been around for some time, CJ Affiliate’s interface and platform are extensive and easy to navigate. For more advanced or “premier” publishers, CJ Affiliate also offers the CJ Performer Program (CJP), which boasts the potential of $10,000 per month in commissions. It is free to sign up and get started with CJ Affiliate.
Sites like Carvertise and Free Car Media pair drivers willing to rent out their cars as ad space with companies seeking this type of advertising. To become a driver, you need to have a vehicle in good shape, a valid driver’s license and insurance, and a clean driving record – since it wouldn’t exactly be good publicity for the company if you got into an accident while sporting its logo. Companies also look for drivers who live in high-traffic areas and drive a certain number of miles per day, to ensure that their ad will be seen by as many people as possible.
It took six days for this 17-year-old online entrepreneur to get his first sale. After that, the business took off and he’s now making $13,500 a month. The opportunity is ripe. However, it must be said that the passive earning starts after your online shop is set up and running successfully. While this process isn’t as easy as collecting a rent check, it’s worth the time and effort. What you put in, in terms of fine-tuning and promoting your store, is what you will get out of it in the form of sales.
Offer your visitors the chance to be one of your email subscribers. This is a good way for them to know what the products are all about. Sending out monthly emails to people will give them better ideas on what the products you are promoting are all about or if there are any new changes as well as new products coming in. Offer your subscribers some freebies, promos, discounts and the likes as incentive for signing up. Not only can you send out great information, it also keeps you in communication with your customers. This will give you better leverage in the future.
Thank you Ana for this informative post about affiliate marketing. Internet is about trust and there are so many affiliate programs out there. Seldom do we find an affiliate product that we can trust to help us monetize our blog and your tips are something I should read on again when looking for the best affiliate marketing programs out there. I know every internet marketer has affiliate programs and this post will best help us to scrutinize the programs better.
With free signup and 30% lifetime recurring commission per referral, Aweber is undoubtedly one of the best marketing tool available in the industry. Th mailing plan starts at $9 providing unlimited emailers. They offer 30 days’ free trial which is compelling enough for users to give it a shot. Here, the payment is made through Check, and the minimum threshold for payout is $50. It allows you to send follow-up emails, RSS to emails, and many more.

Informative Support Center. While this web-based platform requires no coding knowledge or technical expertise, the various options ClickMeter offers can be overwhelming. This is why this website has a knowledge base that contains informative articles and easy-to-follow how-to videos showing what you can do to get started as a user. These resources are organized per category and feature for easier navigation.
Affiliate marketing is a balance and it’s also heavily dependent on what you want your blog to be about. If money is primary to you, then you keep promoting until the point that it hurts your traffic. Unfortunately many affiliate bloggers over emphasize affiliate products using methods that turn people away, but if you are subtle with how you do it, it’s possible to promote products extensively without putting in the hard sell in every blog post you write.
Pick Up the Check. Since you receive rewards every time you use your card, it makes sense to use it whenever you can. So if you’re going out to dinner with friends and splitting the check, offer to put the meal on your card and have your friends pay you back in cash. Do the same with entertainment, group gifts, or any kind of purchase where you split the cost. That way, you only pay for your share of the purchase, but you get cash back for all of it.
After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that’s fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it’s one of the best ways to build an online community around your business.

Social media has the ability to connect individuals, groups and companies alike. Social media has the power to attract attention (ie. what’s trending on Twitter?) and deliver messages with a concise and powerful voice. Use your social media channels to share content and give your audience another opportunity to click through to your website. The more people see and share your social media posts, the more likely those posts are to drive traffic back to your website. This builds credibility and gives you another chance to leave an impression on potential clients.
Don't be inconsistent with your off-line brand. Make sure your Web site experience is consistent with your brand image. For instance, is your brand known for superior engineering and being easy-to-use? Make sure your Web site experience is consistent. A recent study found that corporate Web site email responses are highly informal and unbranded.   
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