A deadly combination in online marketing: no experience in the online sector, but still a big budget at hand. Many marketers begin to invest the money sporadically here and there so that it’s evenly distributed among the various marketing channels. This might sound like a good idea, but this approach actually leads to money being wasted. It’s better to have a strategy from the start and then follow it. Plan your online marketing mix accordingly so that you can coordinate the channels and individual campaigns. This also includes selecting the right methods and tools for clearly-defined goals. Attribution models enable companies to identify the most relevant and profitable channels.
Let me make myself very clear – SEO is how I have built and sustained my business. Yes, it is important to diversify your website traffic by using other sources such as social media, video content, and even paid advertising (when the time is right), but absolutely no traffic is cheaper and more targeted than search engine traffic. It is the holy grail of traffic and you should do everything you can to rank as many pages in as many search results as possible.
Many people who start a business in affiliate marketing are just like me. I had absolutely no experience in internet marketing prior to starting my first blog. In fact, when I started my very first blog, it was on someone else’s website. I had zero intention of making any money from it and I had no clue how to build a website, so I just used an existing site. I simply wanted to blog about my lifestyle as a truck driver since I love to write and I thought it would help out other new truckers. The idea of making money only entered my mind after I started growing a following. I learned that I was essentially making the website owner some money and figured, hey, why can’t I make my own blog so I can actually make myself money instead of making money for someone else? The rest is history. You can read my full story and how I got into affiliate marketing here if you’re interested.
1. A well-designed website. Design matters, especially when it comes to your website. This is because your website is the most powerful marketing tool for your business. In fact, poor or overdone Web design can get in the way of properly reaching your target audience and meeting business goals, resulting in an almost immediate loss in leads and revenue.
While affiliate marketers are generally able to join affiliate networks for free, merchants usually have to pay a fee to participate in the network. Affiliate networks usually charge an initial setup fee for each merchant and often a recurring membership fee. It’s also common practice for affiliate networks to charge merchants a percentage of the commissions paid to affiliates. This percentage is known as an ‘over-ride’ and is payable on top of the affiliates commissions. But make no mistake about it, despite these fees, the benefits to the merchant for joining these networks is well worth the price. Here’s why…
The average commission rate is $58 per the Shopify website. Shopify’s commissions are paid according to different metrics. For instance, if a referral signs up for the Shopify Plus enterprise plan (the highest tier), the payout is a flat $2,000. Referrals who sign up for the standard plan earn a $598 commission. The payout for a Basic account is $58. Commissions are calculated as follows: you will earn two times the monthly rate but only two months after the user has been a paying customer.
“There is no such thing as 100% passive income,” says Flynn. “Even with real estate you still have to manage your properties, or even with the stock market, which is potentially passive income, you still have to manage your portfolio. With online business, there is no such thing as 100% passive income — and this is coming from a guy with a blog called SmartPassiveIncome.com. The definition of passive income is ‘building these businesses of automation,’ but in order to keep them automated and keep that trust going with your audience on top of that, you do have to keep it up every once in a while — so a lot of time upfront and a little time after. But there is alway time involved.”
It is especially important to keep track of the ROI when it comes to expensive disciplines in online marketing such as Google AdWords campaigns. This makes it possible to control the profitability of advertising measures. When it comes to paid advertisement, you have to also take into account the probable scatter loss. If you don’t plan carefully, you will end up wasting money.
What do you want to earn? Is this just a little bit of side income on your hobby blog or are you trying to replace your full time income? If you’re trying to go big then you’re going to want to focus on more high-quality products with big commissions. Maybe you will be building your site or blog around the specific product you want to promote, like a product review or comparison site.
You can earn money by blogging and writing on websites that pay you in cryptocurrencies if your content is liked by the readers. Also, if you already know that your content is valuable, you can directly monetize your content for cryptocurrencies for giving the full access to your content to the respective reader. Some of these websites that allow you to do so are:
ClickBank allows you to join for free, and the approval process is virtually automatic, so it’s a great choice for people entering the affiliated game for the first time. ClickBank has a ton of information, including FAQs, walk-throughs, and videos available, so the barrier to entry is quite low. There’s also a (paid) program called ClickBank University with courses and assistance from experienced marketers.
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.
If you have specialized knowledge in a certain topic, you can put together an online course to teach others. For example, if you have experience in real estate investing, you can create an online course “Real Estate Investing 101”. The benefit of an online course is that once you create the course material, you can sell it to as many people as you want.
Revenue sharing sites give you the opportunity to earn money online without having a website or a product to sell. If writing is your hobby, for example, then you can earn extra income by writing high quality articles and submit them to different locations on revenue sharing sites. I must admit I’ve never tried it, but I wanted to get it out as it can be a viable option to get started with.
Social media marketing and content marketing strategies doesn’t just happen by coincidence. Online marketing is a full-time job. Managing the company’s social media profile should not left to the intern, just as off page optimization should not be forgotten about until Friday afternoon. Implementing a marketing strategy, which also benefits the company, doesn’t happen automatically and is not a task that should be given to an amateur.
Spicyoffers is a Swiss-made private affiliate network that’s open only to handpicked publishers. You can promote their affiliate offers via website, social media, email, search, or even pay-per-call. If you have expertise in certain marketing channels you can get direct access to exclusive merchants that match your traffic. They also propose their in-house e-Commerce offers in exclusivity on the network. New offers are added every week.
The “Fulfilled by Amazon” program is another really popular passive income idea that’s being promoted a lot in 2017. Basically, you create a physical product (or buy one in bulk from China) and have it shipped directly to Amazon. Amazon then lists it on their website, sell it and deliver it. They obviously take a decent cut but they’re doing most of the intensive work.
You’ve probably heard of affiliate marketing before – it’s when you earn a commission by promoting a product. The product you promote online should be something you’re knowledgeable about and that you believe is high quality. Common sense, right? You’d be surprised by how many affiliate marketers forget that principle, but that’s a whole other story.
ClickMeter is a no-code, no-software platform that caters to agencies, affiliates, advertisers, publishers, and developers. As one of the top 20 affiliate marketing software solutions on the market, this multifaceted tool can help save time and money on online marketing efforts. Users can access it to monitor in real-time which efforts are the most effective and profitable as well as analyze and compare the results of online promotions, from pay-per-click ads and social media to blog posting and affiliations. To expand its reach and to better help its users, ClickMeter has offices in 4 different locations worldwide.
There are a few advantages to taking this approach. First, you get close to 100% of your listed price (minus the transaction fee of your preferred payment gateway). Second, you are not competing with other authors and have the reader’s attention solely on your product. Third, selling your eBook on your own platform is a great opportunity to build a long term relationship with your readers via email. Fourth, you can bundle your eBook with other goodies in order to bump up the value and make it more unique. With so many advantages, it's worth putting up the time and start building your own platform.
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Blogs about consumables have the advantage of obvious choice for affiliate products to sell. If you just reviewed a certain pair of shoes, then you can stick an affiliate link to sell the shoes. Blogs that are not specifically about products don’t always have as congruent a choice when it comes to affiliate products to promote, but I would argue there is always something to sell if you think laterally.