Email marketing provides direct line to your audience and results in qualified traffic from people who are truly interested in your brand. Most individuals who subscribe to your newsletter already have some sort of contact or familiarity with your brand. They could have signed up at an event, one of your stores or on your website. Regular email newsletters keep your brand top of mind and renew audience awareness and interest.
When you make a new acquaintance, often the first question you’re asked is, “What do you do for a living?” This line makes sense as an icebreaker because work occupies such a central place in our lives. If you work a standard 40-hour week, you’re devoting over 35% of your waking hours to your job – more than you can possibly spend on any other single activity.
All these forms of ad revenue are technically passive, because you can earn them at any time while your website is up and running, not just during the times when you’re working on it. However, to make real money from ads, you need to build a successful website, and that takes time and effort. And even after your site has attracted a bunch of regular followers, you need to keep posting new content to keep them coming back. Technically, once you’ve created a successful site, you could hire someone else to manage it – but just like hiring a manager for your rental property, this cuts into your profits, and it could even cut them down to nothing.