Lastly, the fourth category refers to paid advertising. Much like traditional print advertising, paid internet advertising allows you to reach people when and where you want. When using Facebook Advertising or Google AdWords, you will typically operate on a pay per click model – or PPC. Under this model, you only pay the advertiser when your ad is clicked. This makes it a very cost-effective form of marketing, ensuring you don’t waste money when no value is being received.
Search engine optimisation, or SEO, is often referred to as "organic marketing" and uses natural processes to promote your website on the search engine results page. SEO ensures that your website is in compliance with search engine best practice to deliver the most relevant content and best user experience. This can range from including certain keywords on a page to making sure that your website is organised in a clear and easy-to-use structure so that users don’t get confused. Get more information on steps to creating a Google-friendly website.
If you’re not prepared to take on the cost or the responsibility of owning a rental property, you can become a landlord on a smaller scale by renting out a room (or a couple of rooms) in your own house. Taking in a boarder certainly has its own set of risks, since you are letting a stranger into your home. On the plus side, it doesn’t cost you anything to acquire the property, since you already own it, and it shouldn’t take that much more work to maintain just because you have an extra person living there.
Selling T-shirts and other apparel is a pretty saturated market but the tools to do it are easy to use, which makes it very quick and cheap to get going. If you’re creative enough, or tap into the zeitgeist properly, you can also have a runaway hit. Even if your first 19 T-shirts don’t sell more than a few copies, your 20th might make up for everything.
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