Most entrepreneurs know that to be successful, a strong presence on the Web is essential. But internet marketing requires more than just establishing an attractive Web site, setting up a Facebook page and hoping for the best. So how do you ensure your site will generate traffic, and more importantly, convert visitors into customers? The secret is in these four internet marketing pillars:
Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don't always have to promote your merchant's product for this may greatly annoy your subscribers. Rather, find a way to insert your affiliate ads and links on some portions of the letter. Also, don't forget to promote your ezine or newsletter on your website.
For example, perhaps you successfully followed a 30-day cleansing strategy from a book; shedding ten pounds and making you feel better than ever. Tell your prospects about it! It will soften the hard sale aspects of your delivery and convince them that you are the real deal (Note: Show them ‘Before’ and ‘After’ pictures or screenshots if you have them).
Many affiliate marketers use paid advertising to generate additional traffic to their site and drive more sales. Paid advertising on social media is often a good place to start, as these networks tend to be more affordable.You may also want to consider taking out inexpensive banner ads on small niche sites. Depending on your niche, Google AdWords could also be a good option to drive some paid traffic to your site.
There are other alternatives that let you keep a bigger cut of the sales – but those sales might not be as much. For instance, you can publish an e-book through Amazon’s Kindle Direct Publishing and sell it on the Kindle Store, earning royalties of up to 70%. Or you can set up a web store where you can post PDFs, audio files, and video files for download, so your fans can buy them from you directly. However, you won’t necessarily reach a lot of people this way, and you could spend years writing and peddling your works online for $0.99 apiece before they produce a passive income stream that’s bigger than a trickle.
There are two characteristics that describe the variety of affiliate marketing programs out there: the types of offers and commissions. In today’s affiliate marketing the most popular types are game offers, casino offers, app offers, dating offers and nutra offers. The most in-demand commission types are CPA and CPI, but pay-per-click is also available through affiliate programs. Affiliate marketing programs, most of which are free to join, can also either be very general (for example Amazon Associates) or focused on highly specific areas such as Fitness, Beauty, Retail, Crypto and Travel.
4. Leave your mark socially. If your business isn’t on any social networking websites, then, well, you're living under a rock. Facebook, Twitter, StumbleUpon, Digg, and many other sites are the key to reaching your target audience and engaging them in insightful ways. Additionally, while you may have a social media presence, you may not be using it to its full potential.
Selling T-shirts and other apparel is a pretty saturated market but the tools to do it are easy to use, which makes it very quick and cheap to get going. If you’re creative enough, or tap into the zeitgeist properly, you can also have a runaway hit. Even if your first 19 T-shirts don’t sell more than a few copies, your 20th might make up for everything.
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