Resist the temptation to make your content too product-centric. The goal is to produce relevant information that benefits your readers, establishing you as a credible and valued source. While you don’t want to overly sell your business or product in the content you create, it is important that all marketing pieces consistently reflect your brand. Also, don’t miss the opportunity to include your company’s logo, Web site, and phone number on each piece you publish.
Like online ad sales, affiliate marketing deals don’t bring in much money unless your site gets a fair amount of traffic. In order to get people to click on your affiliate links, you have to put in the work required to build and maintain a site that attracts plenty of readers. For the best results, you should write posts specifically designed to call attention to the particular product you’re linking to, so people will have a good reason to click on it.
Another way to make money from a website or blog is affiliate marketing. This is a form of performance-based marketing, in which you must direct customers to a retailer’s website by promoting products on your own site and linking to the retailer’s product sale page. Whenever a consumer clicks on one of your links and makes a purchase, you earn a commission – usually between 15% and 20% of the total price. Some companies, such as Amazon and eBay, make affiliate marketing deals directly with publishers; others work through middleman sites such as Commission Junction, ShareASale, or the Rakuten Affiliate Marketing Program.
I am amazed at how often we marketers debate over whether marketing is art or science. I was recently at a marketing association fund raising event where a speaker proclaimed that marketers are true artists, as if being artists validates our work. I thought, hmmm...Maybe that's part of the reason why CEOs and other departments think of marketers as lacking process and accountability, because we
Carloine, I don’t see it as a mistake you have not yet monetized your blog. In my view the mistake comes when you try to put the monetization in first. There’s way too many people putting up sites without original content, pasting in go-articles, and thinking if they implement SEO tactics adsense will make them serious money. I doubt any blog will succeeed without good, original content, so I think you are wise to put that in first.
Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you'll be equipped with skills and strategies that can help you navigate today's online landscape and develop a smart plan of action.
So it’s awesome to hear you’re out there promoting other programs. When it comes to those in-house programs, I absolutely agree. One reason I think they’re incredibly lucrative is just the flexibility that you have with them. You’ll usually be dealing with decision makers that can make special changes to their funnel to meet your website needs even better. I’ve known affiliates that have even helped these in-house programs with their CRO to get better conversions. Definitely not the kind of access you’re going to get with the Amazon Associates program