After more than a decade experience with the commercial web, youâ€™d think major marketers would consider the web more than an afterthought. However, evidence reveals many consumer marketers still canâ€™t distinguish between a website, an ad or a brochure. While retailers like Wal-Mart, Lowes, Nordstrom and Circuit City get it, there are others that still seem confused. When clothing retailer Gap
In traditional retail, customers can be personally advised – they should be wooed, cared for, and above all, well-informed. This shouldn’t be any different online, but many marketers forget this basic online marketing principle. Businesses should appeal to customers and try and win them over with their online marketing tactics. Unlike in brick-and-mortar stores, where the shoppers come of their own accord, online is a bit more challenging online as you need to find potential customers in the first place. This is why it’s so important to know your target group so that you know which adverts are better suited to them. Web analysis is an important tool that every marketer should use to measure, analyze, and maximize their online success. By using analysis tools like Google Analytics, you can obtain information about your own target group, its online behavior, and how to go about winning them over.
Are you a merchant looking how to get a new product on the market? Here at LeadDyno, we work closely with merchants who aspire to start an affiliate marketing program of their own. Why confuse yourself with all the challenges of introducing a new product on the market? Instead, allow us to guide you on how to get started and the follow-through processes of a successful affiliate program.
In light of the recent Google algorithm update Penguin 2.0, you need to be more aware of your SEO habits due to an increased focus on link spam. With this update, Google is showing more interest in helping websites become authorities in their niche--and ranking them higher when they are. Boost awareness for your company through the use of Author Rank, social sharing, and Google+ activity.