The last principle of our online marketing basics: never lose sight of the return on investment (ROI)! There is a simple calculation if you want to run a successful business: the benefit of an advertising measure must always be higher than the costs incurred. Online marketers use a special indicator to work this out – this is the return on investment. The ROI is used to measure the return on a business activity by showing the profit in relation to the capital invested.

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A quick look on Pinterest and you’ll see no shortage of awesome solopreneurs sharing amazing income reports. And many of these #girlbosses are all online courses creators! While these women (and men) are pros now, they weren’t always. Everybody starts at the beginning, so don’t feel like you need to be a well-seasoned pro to earn passive income as a course creator.
Alternatively, sites like CreateSpace can help you turn your work into a printed book, e-book, CD, or DVD and sell it online through your own e-store or through Amazon. However, this site also takes the lion’s share of the profits. For example, the site reports that if you have a black-and-white printed book, 184 pages long, and you set the sale price at $8.99, you get to keep only $2.34 for every copy you sell. If you set your sale price too low, you might not make any money on your sales at all – and if you set it too high, you might not actually sell any copies.
There is a growing demand for managed cloud hosting services because not everyone with an idea is an expert  in server management. Website owners, developers, agencies and even freelancers nowadays prefer not to deal with the hassles of hosting simply because managed hosting solutions save a lot of time and effort for the users. Providers like Cloudways offer various affiliates programs with great commissions.
Being able to generate passive income largely depends on your audience, and if they detect that you care more about making money than serving them, you won’t succeed. “Whenever I’ve seen people do something just for the money, they’ve failed because their intentions aren’t driving them in the right direction. It should always be about helping people and about the passion of making others feel better. The byproduct of doing that is generating money,” says Flynn.

One of the easiest ways to establish a passive income stream is to start selling digital products. If you’ve amassed a wealth of knowledge in a specific industry or discovered a valuable hack or tactic that could benefit people in your industry, you can package those insights into an ebook or online course and leave it to generate a monthly income for you. To maximize your profits, it’s always recommended to sell those digital products directly to your audience, ideally on your own website or blog.
· Be unique. It is good to look at what your competitors are doing, but it is not good to follow what they are doing. No matter how similar your business, products or services may be, you must simply be working on those features that make you unique. Create great content and websites that match with this uniqueness and make sure that you appear as a company that believes in being original in your internet marketing efforts. This gives a great impression to the target audience.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing. 
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