GM and Frito-Lay and their agencies have recently figured out a great way of getting consumers more engaged with their brands, leveraging the new found power of the consumer. It's a great lesson in integrated marketing communications and engagement for all marketers.Both brands are running contests for consumers to create homemade commercials (also referred to as consumer generated content) for
Cold calling is a very inefficient way to get leads, no doubt about that. And it’s not fun either! It sounds like the money you spent on learning how to advertise online is not yielding a return. I might suggest reviewing that material again as sometimes we pick up on things the second time around, and then trying one technique for a few weeks to see how that works.
However, there is one way to generate revenue through your writing that doesn’t require you to do all the work of creating a successful site by yourself. You can find a site that’s already successful, get hired as a writer, and earn a bonus for the page views your articles get. Some sites I work for not only pay me up front, but also pay a bonus based on the number of people who read my pieces (since the more readers I bring to the site, the more money the site makes).
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Software is one of the most lucrative passive income streams but most online entrepreneurs shy away from it, mainly because of the technical aspect that is involved. The truth is that you don't need programming skills to build a software; the whole process can be outsourced fairly easily. You do need to know how to pick a good developer and, of course, have a winning idea that customers are willing to pay for.
You’ll want to capture users’ emails regularly, both when they purchase…and even before they become a customer. You can use lead magnets or discounts to incentivize email sign-ups and using an email management service like MailChimp allows you to create triggered autoresponders that will automatically send out pre-made welcome email campaigns when they subscribe.
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