Online PR, social media, affiliate marketing, newsletter campaigns, Google AdWords – these all count as part of the ideal marketing mix. There are so many different components belonging to online marketing that it’s often difficult to get an overview and to find the right approach for your company. You have to decide yourself which channels are relevant and which strategies are best for your business. Depending on the industry, the offer, the target group, and the objective, some channels will be more important than others. But despite all the variables, there are some online marketing principles that every marketer should know and bear in mind. We present seven essential online marketing basics for a successful start.


888.com is a premium gaming destination and a well established name in the casino and poker circuit. Its site offers numerous sub-brands including 888sport, 888ladies, 888bingo, 888casino and 888poker, as well as ReefClub Casino. The 888 family of companies attract millions of players, and the company provides affiliates with frequent promotions to keep players interested.
I wanted to specifically call out one particular strategy within equity investing that bears mentioning – dividend growth investing is when you focus on stocks that not only pay a dividend but have a history of strong dividend growth. When I was first building my portfolio of individual stocks, I focused on buying companies with a history of dividends, a history of strong growth, and financials that supported a continuation of both.

However, there is one way to generate revenue through your writing that doesn’t require you to do all the work of creating a successful site by yourself. You can find a site that’s already successful, get hired as a writer, and earn a bonus for the page views your articles get. Some sites I work for not only pay me up front, but also pay a bonus based on the number of people who read my pieces (since the more readers I bring to the site, the more money the site makes).


Hi Tommy. I vet the programs listed on my site and eliminate the ones that people make complaints about. But its important for you to also use your due diligence when you choose a program. Google the name of the company followed by queries such as “complaints” and “fraud” and “scam” to see if people are making accusations. You can also contact their affiliate manager directly to ask questions. If you can’t locate an affiliate manager that is definitely a red flag. Finally, diversify into a few different companies so you can compare them. Hope this helps. Sincerely – Bill
This online marketing strategy uses services such as Google Ads to promote businesses through advertisements that appear on search engine results page. Companies can pay to have their specific text ads appear whenever customers search for a designated term on Google. Often made to seem complicated, paid search advertising can be simple to use and allows your company to tap into that market of 3.5 billion searches every day.

When you make a new acquaintance, often the first question you’re asked is, “What do you do for a living?” This line makes sense as an icebreaker because work occupies such a central place in our lives. If you work a standard 40-hour week, you’re devoting over 35% of your waking hours to your job – more than you can possibly spend on any other single activity.
Spicyoffers is using its proprietary platform, technology and SmartTools that are linked to their DMP and algorithms. Thanks to their exclusive technology ADFLEX, which has been developed internally by engineers, Spicyoffers proposes one of the most performing Smartlink of the market in terms of eCPM. Also, the network is natively connected to the main trackers of the industry like AdsBridge, BeMob, CPV Lab, Voluum or Thrive.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.

To start your affiliate marketing journey, make sure you sign up for my Affiliate Marketing Masterclass, which will walk you through five steps to finally begin generating an additional passive income stream using authentic affiliate marketing strategies I’ve used myself. Click the link below to sign up for the next Affiliate Marketing Masterclass:
Affiliate networks offer you access to multiple (and by multiple, we mean hundreds if not thousands) of individual affiliate programs. They basically work by simplifying the signup process - instead of applying to become an affiliate for a each product you want to promote, you simply apply to join the network and instantly have access to hundreds of different affiliate offers.
“ShareASale is solid. Been using them since 2013. Biggest problems with them is the interface is a little dated / wonky. It’s also difficult to deal directly with the advertisers. You think you’re speaking to an advertiser rep, but it’s really just someone from SAS. You have to use a special (hard to find) contact form to contact the advertiser….and it’s rare you get a direct response from them.”
ClixGalore is a pay-per-action affiliate network that offers various types of programs, including PPL (pay-per-lead), PPC (Pay-per-click), PPM (pay-per-impression) and PPS (pay-per-sale). Several well-known brands use this affiliate program, such as Citibanks and Fox sports Shop. The program also offers a two-tier network, in which bloggers can refer other affiliates to the network and receive a portion of their earnings.
A popular phrase with internet marketers is the term “content is king”. Nothing happens without great content. Poorly created content will not rank in search engines, it won’t be shared on social media sites, nobody else will link to it from their blog, and trying to promote crappy content is a useless endeavor. However, assuming you do have great content on your site, social media is a great way to diversify your traffic sources.
This will help you in checking the reporting and tracking the sales for any program you decide to promote. You also have the option of choosing from different companies that offer different products and services. These include things such as fashion accessories, health and beauty products, electronics and online services such as web hosting and much more.
*Yes: As you may have guessed, the link above is my two-tier affiliate link. There are a few of these links on this site to pay me a small commission and allow me to keep this site free instead of a monthly membership site. Using my two-tier affiliate link will not affect the amount of commission paid to you with this or any other program. My commissions are paid out of the vendor’s cut, not yours.
Service Contracts. It is sometimes possible to earn residuals for products or services with pay-as-you-go contracts, such as home security services. If a client signs a contract to have his or her home monitored for a monthly fee, the salesperson can receive a residual payment each month the client pays for this service. Furthermore, agreements often pay monthly residuals to sales employees. For example, alarm companies selling ongoing home or business monitoring for a monthly fee may offer residual income to those who sell this service.

When I purchase an existing online business, I look for cash flow over the past year and where the money comes from. I want the sources to be more passive so that it does not take a lot of my time. Also, typically I will make an offer that is 18 – 24 months of profit so that I know that I will get my money back within the next two years. I hope that helps!

Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another. 

24/7 Customer Support. You will never know when you’ll experience glitches in whatever technology you use for your business operations. While it is easy to resolve for large enterprises with in-house IT experts, it may be more challenging for small businesses. This is why AffTrack offers all-around, 24/7 support, so that all users may get the assistance they need with minimal downtime.
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.
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