4. Leave your mark socially. If your business isn’t on any social networking websites, then, well, you're living under a rock. Facebook, Twitter, StumbleUpon, Digg, and many other sites are the key to reaching your target audience and engaging them in insightful ways. Additionally, while you may have a social media presence, you may not be using it to its full potential.


Your website isn’t the only space you can rent out for advertising. There are companies that are willing to pay to utilize your car as a mobile billboard. They do this by covering your car with a removable, full-body vinyl decal, known as an auto wrap. Then you drive it around as you normally would for the duration of the ad campaign, and the company pays you a few hundred dollars per month.
Insurance. Say you’re an insurance salesperson who has just sold a 10-year term life insurance policy. You earn a one-time commission for making the sale, but you also earn a percentage of the monthly premium every time the buyer pays it. So long as the insured keeps making those monthly payments, you can keep collecting residuals off that one sale for up to 10 years.
Bonus Tip: Link out to the website directly, instead of to your review post. One of the biggest mistakes most affiliate marketers make is that they try to link to their review post or internal post. This is wrong because a product landing page is always optimized for higher conversion, and will obviously be better optimized than your own review post. In the past year I have started linking directly out to the product landing page instead of to my review post, and this has resulted in my conversions skyrocketing.
The big takeaway with learning Internet marketing today is being able to discern signal from noise — getting the right information from the right people and taking action on it. I’m going to cover the areas that I think are most important in Internet marketing below as well as link to one blog that you should be reading if you want to learn more about it. I’m only linking to one blog for each category so you can focus on that blog and not get overwhelmed.
If you have specialized knowledge in a certain topic, you can put together an online course to teach others. For example, if you have experience in real estate investing, you can create an online course “Real Estate Investing 101”. The benefit of an online course is that once you create the course material, you can sell it to as many people as you want.
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.
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