Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
13. FlexoffersFlexOffers.com is a premiere affiliate network that builds mutually profitable relationships between strategic, skilled, and trustworthy online publishers and a robust portfolio of 5,000+ popular advertisers spanning all verticals. With over 10+ years of experience in the affiliate marketing industry, they offer unparalleled customer service, an array of optimized data delivery tools, and fast and dependable payments proving that flexibility is the key to affiliate success. FlexOffers.com was recently ranked the eighth overall affiliate network in the Revenue+Performance Top 20 Affiliate (CPS) Network 2015 Blue Book survey.
Also, make sure that you can earn rewards on the things you buy most often. Some cash back cards give you a low, flat percentage back on all your purchases, while others pay a higher percentage, but only on certain types of purchases. A card that pays 5% cash back at restaurants is a great deal if you eat out all the time, but if you almost never do, you’re better off with a card that pays a smaller bonus at stores you actually use.
StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
So what’s an affiliate marketing? In simple words, I’d like to define it as a partnership between the maker/seller of a product/service and your online store. You don’t really have to tie the knot, but simply create an affiliate tracking id, and sell the product or service on your platform. The profit of the sales is split between you and the product/service provider.
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Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.
Once you have understand the basics of internet marketing, you also need to make sure you understand how to measure your results. That is where analytics comes into play. You can get analytics from a variety of free software tools and website plugins to tell you everything from how many people are visiting your site everyday, what people are reading on your website, and what efforts are driving new visitors to your website. These analytics are crucial to understanding what works and what doesn’t in any of your internet marketing campaigns, so you can focus your efforts on the things that are bringing you success. The best analytics program to use is Google Analytics. It’s free and easy to set up on your site, as you can see in the video below.
Do user testing. If you have the budget, do usability testing prior to launching your Web site. Bring in an expert usability group -- don't merely rely on the company that developed your site, bring in another, unrelated usability testing firm. If you cannot afford to do formal testing with a usability group, I would recommend you bring in a usability expert and afterwards, test with several of your customers.
Most entrepreneurs know that to be successful, a strong presence on the Web is essential. But internet marketing requires more than just establishing an attractive Web site, setting up a Facebook page and hoping for the best. So how do you ensure your site will generate traffic, and more importantly, convert visitors into customers? The secret is in these four internet marketing pillars:
When it comes to online marketing basics, you can essentially break things down into four categories: search engines, content creation/distribution, social media and paid advertising. While your start-up’s clientele, products and services will dictate exactly how you should proceed, a solid online marketing strategy uses all of these efforts to a certain degree. Depending on the nature of your start-up, some strategies may be more lucrative than others.
Local audiences are looking at your website to provide them with information such as store hours, contact information, directions and more. Make this information easily accessible through design and content planning in order to drive the best results. According to a study on mobile users and local search, more than 60 percent of mobile adults prefer to use mobile devices for local search.
Blogs about consumables have the advantage of obvious choice for affiliate products to sell. If you just reviewed a certain pair of shoes, then you can stick an affiliate link to sell the shoes. Blogs that are not specifically about products don’t always have as congruent a choice when it comes to affiliate products to promote, but I would argue there is always something to sell if you think laterally.