Most entrepreneurs know that to be successful, a strong presence on the Web is essential. But internet marketing requires more than just establishing an attractive Web site, setting up a Facebook page and hoping for the best. So how do you ensure your site will generate traffic, and more importantly, convert visitors into customers? The secret is in these four internet marketing pillars:
A Cushion for Emergencies. A large percentage of Americans live paycheck to paycheck, with no savings to fall back on in an emergency. The Federal Reserve’s annual report on the economic health of households  found that 47% of Americans couldn’t easily come up with an extra $400 to cover an unexpected expense, such as a car repair or a trip to the emergency room. If you’re part of that 47%, a passive income stream could give you the extra cash you need to build up an emergency fund without having to cut back on your current spending.
Selling T-shirts and other apparel is a pretty saturated market but the tools to do it are easy to use, which makes it very quick and cheap to get going. If you’re creative enough, or tap into the zeitgeist properly, you can also have a runaway hit. Even if your first 19 T-shirts don’t sell more than a few copies, your 20th might make up for everything.
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