Email marketing is still an extremely important aspect of internet marketing and it shouldn’t be overlooked. Building an email list of your followers through opt-ins ensures a direct line to your readers. The contacts on your email list are people who want to hear from you and you also know exactly what they are interested in. So make sure that from the start you collect email addresses to build an email list so you can start building loyal readership. Make sure to regularly update everyone on your list with interesting newsletters, information about your content updates, and any other unique or engaging business developments.
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.