Being able to generate passive income largely depends on your audience, and if they detect that you care more about making money than serving them, you won’t succeed. “Whenever I’ve seen people do something just for the money, they’ve failed because their intentions aren’t driving them in the right direction. It should always be about helping people and about the passion of making others feel better. The byproduct of doing that is generating money,” says Flynn.
Search engines are very good at picking up on the quality and helpfulness of your content, so creating content just to rank some keywords is not enough. The good news is, once you have a great article written with phenomenal content, it’s going to rank for much more than just one search term. Good content will naturally get ranked for search phrases you never even thought of, plus good content tends to get shared by others, which in turn not only helps to diversify your traffic, but also gives search engines more signals that your content is shareable and therefore of high quality.
At the time I had an audience of 500 readers a day, although that may have been over exaggerated because I was using Webalizer to track my numbers, which generally provides a higher total compared to other statistics packages (Google Analytics for example shows less than half the visitors that Webalizer does). I was told about 2% is a reasonable conversion rate from people who know these things, so I assumed that would mean I would get at least 10 sales based on 500 readers.
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.