Several years ago, I attended a concert by singer-songwriter Julie Gold. She’s best known for her song “From a Distance,” which was recorded by Bette Midler in 1990, hit the top of the charts, and won a Grammy Award. When Gold performed that piece, she described it as “the song that gave me my freedom,” because the royalties from Midler’s recording had enabled her to give up her day job for good and become a full-time musician. This story shows that it’s possible for an artist who gets one really big break – such as a hit song, a successful movie, or a bestselling book – to live off the proceeds of that one success for life.
4. Leave your mark socially. If your business isn’t on any social networking websites, then, well, you're living under a rock. Facebook, Twitter, StumbleUpon, Digg, and many other sites are the key to reaching your target audience and engaging them in insightful ways. Additionally, while you may have a social media presence, you may not be using it to its full potential.
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