In Eric Reis’s The Lean Startup, a fantastic book about how today’s entrepreneurs and startup companies are approaching the way they create and innovate, Eric talks about how vital it is to use validated learning and scientific experimentation to be able to steer a company in the right direction. In other words, to use customer feedback and quantified data analysis (of real, non-vanity metrics) from a minimal viable product to make decisions and pivot a business one way or another.
Affiliate marketers are sometimes seen as shady, untrustworthy marketers, but I have found that untrue. They’re actually some of the most creative marketers because they tend to just make things happen by doing anything it takes to get the job done. Learning how to do affiliate marketing is just one piece of the puzzle. If you’re trying to grow a startup and you start an affiliate program, you’ll need to learn the ins and outs of managing an affiliate program.
It takes the “books I’m reading” area you often see in blogs (within Amazon affiliate links) to a whole new level. not only is this great for you, but it’s extremely helpful for your readers who may be looking for additional resources related to your niche. Plus, they may come across products or services they weren’t originally looking for while on your resources page.
Your website isn’t the only space you can rent out for advertising. There are companies that are willing to pay to utilize your car as a mobile billboard. They do this by covering your car with a removable, full-body vinyl decal, known as an auto wrap. Then you drive it around as you normally would for the duration of the ad campaign, and the company pays you a few hundred dollars per month.
Again, there are many other software brands that chose to keep their affiliate programs in-house, and the above list represents only a few of the top brands that do so. To find the platform choice of your favorite brand (be it a network or their “in-house” one) just look in their website’s footer or search for their affiliate program using your preferred search engine.
Some of the essentials of SEO include maintaining a healthy word count, adjusting page titles and meta descriptions so they don’t get cut off in search results, helpful internal and external links and a well-chosen keyword or phrase. If you configure for the wrong keyword, you could still gain some traffic, but from viewers who aren’t interested in your product or service. One of the foundations of inbound marketing is to get traffic from the right audience. Keyword.io and Google analytics are free online tools you can use to check the interest in different keywords.
Revenue sharing sites give you the opportunity to earn money online without having a website or a product to sell. If writing is your hobby, for example, then you can earn extra income by writing high quality articles and submit them to different locations on revenue sharing sites. I must admit I’ve never tried it, but I wanted to get it out as it can be a viable option to get started with.
Your website can manage affiliate traffic. Before you begin thinking about investing in this marketing scheme, you must also determine if your website is capable of managing affiliate traffic. Otherwise, you will need to find an application that offers attribution tracking to ensure that you are accurate in sorting the leads that your affiliates generate.
The most important thing in affiliate marketing is your website. Not only do you need to have a website to sell your affiliate products but it needs to be an attractive, well-designed, easy-to-navigate site. Think about how many times you have gone to a website and it was cluttered with advertisements, or you couldn’t find the menu bar, or it took forever to load, and you just immediately got frustrated and looked for the information elsewhere. Often times when we think about the basics of internet marketing, we overlook the most basic important part of our brand.