The last principle of our online marketing basics: never lose sight of the return on investment (ROI)! There is a simple calculation if you want to run a successful business: the benefit of an advertising measure must always be higher than the costs incurred. Online marketers use a special indicator to work this out – this is the return on investment. The ROI is used to measure the return on a business activity by showing the profit in relation to the capital invested.
Essentially, you partner your website, blog or video content with the highest paying affiliate marketing program that rewards you, for example, for directing customers to a location in which they buy a product. It’s fruitful for the brand involved because the content creator can, often, successfully persuade customers to visit and order. The creator receives a share of the revenue in return – which varies greatly between programs, it must be said – for bringing customers to the brand.
Don’t just hope and pray that visitors will buy; setup everything correctly and make it happen! If you think that visitors will click on your affiliate links and buy just because you placed dozens of affiliate links on your website then you are wrong! You need to have a structured plan in place. Affiliate marketing is a business so you will have a much better chance of succeeding if you treat it like one.

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Care about privacy. Even though most users don't bother to read privacy policies, studies show they do care. My guess is that this will only increase over time. Make sure you have a good privacy policy and a privacy statement on your site that is easy to find and customer friendly. Build your privacy policy around your customers' concerns. When it comes to email, never send out unsolicited email (spam), it not only damages your reputation and could get you into hot water, it also has extremely low response rates.    

Great post to start the week. I have been an affiliate with my web host for a few years and earn commissions sharing the services. The same man owns a fitness program and I am a founding member there also. Both programs are less than $10 a month so you need to build a large team and help that team duplicate to earn commissions that will let you work full time from home.
SEO – Another popular method of promoting affiliate products but also the most difficult is Search Engine Optimization. SEO is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. SEO doesn’t bring results instantly but it can be extremely rewarding in the long run.
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