The last principle of our online marketing basics: never lose sight of the return on investment (ROI)! There is a simple calculation if you want to run a successful business: the benefit of an advertising measure must always be higher than the costs incurred. Online marketers use a special indicator to work this out – this is the return on investment. The ROI is used to measure the return on a business activity by showing the profit in relation to the capital invested.

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Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...

Email marketing is still an extremely important aspect of internet marketing and it shouldn’t be overlooked. Building an email list of your followers through opt-ins ensures a direct line to your readers. The contacts on your email list are people who want to hear from you and you also know exactly what they are interested in. So make sure that from the start you collect email addresses to build an email list so you can start building loyal readership. Make sure to regularly update everyone on your list with interesting newsletters, information about your content updates, and any other unique or engaging business developments.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.

All you need to be able to earn a commission is to invite people to click on a special affiliate link pointing to any page on our web sites. After signing up, you can easily build such links through our web site. If a person clicks on your link and buys any of our software within the next 90 days, you will earn a fixed commission of $10 for AceText, RegexBuddy, and RegexMagic, $12.50 for EditPad Pro, $25 for DeployMaster and HelpScribble, $40.00 for PowerGREP. For all products, that is about 25% of the list price. The 90-day period gives the customer plenty of time to download the free evaluation version of the software and try it.


Affiliate marketers are sometimes seen as shady, untrustworthy marketers, but I have found that untrue. They’re actually some of the most creative marketers because they tend to just make things happen by doing anything it takes to get the job done. Learning how to do affiliate marketing is just one piece of the puzzle. If you’re trying to grow a startup and you start an affiliate program, you’ll need to learn the ins and outs of managing an affiliate program.
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
Not surprisingly, the Internet marketing industry is one of the most mature when it comes to Internet marketing tactics and as a result, the customers are over exposed to all the techniques we love so much, such as – namesqueeze pages, email marketing, sales copy, testimonials, etc. That’s not to say there is no money to be made, but you really need to be on top of your game. Other industries will be more forgiving.
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Similiar to Adsense, Media.net powers the Yahoo! Bing Network Contextual Ads and is probably the second largest contextual advertising company in the world. I've been running some Media.net ads for a few months and the income was very similiar to adsense. Bear in mind that their approval process is a bit more extensive than Google AdSense. -One has to get a certain number of page views monthly to get an account with them.

Care about privacy. Even though most users don't bother to read privacy policies, studies show they do care. My guess is that this will only increase over time. Make sure you have a good privacy policy and a privacy statement on your site that is easy to find and customer friendly. Build your privacy policy around your customers' concerns. When it comes to email, never send out unsolicited email (spam), it not only damages your reputation and could get you into hot water, it also has extremely low response rates.    


While all the ideas in this article can and do work, you can’t go in half cocked. Just putting up a niche website and expecting people to magically come and click on your ads won’t get you very far. Instead, you’ll need to put work into building an audience. You can put a course up on Udemy in a few hours, or a theme on ThemeForest, but unless you market it, you won’t sell very many copies. 
I obviously think that a good price point and lifelong cookies are ideal, but I also think that the product has to be really valuable – really offer the person I’m sending something that they can use and will be happy with. I personally remember the people who point me to valuable products, and I trust them more for future products. It’s not just a matter of ethics (although that’s a big part of it) but it’s also a matter of future sales!
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