Create an Internet business plan and live it. Before starting your company's Web site project, determine measurable goals and objectives for your company's site, establish milestones. Make them both qualitative and quantitative. This may sound obvious, but planning is one of the most neglected areas of corporate Web site management. Your Internet business strategy should be an extension of your company's existing business strategy and well-integrated with everything your company does off-line.
Email marketing works, but be careful. Email marketing is one of the most effective ways to stay in touch with customers and prospects online. It can also be effective as a direct-marketing device. My advice to B2B marketers, in most cases, do not rent email lists, build your own. Do not rent out your list. Never spam, under any circumstances. Let email subscribers know in advance how often you will send messages and what type of content they can expect. Make messages as targeted as possible; relevancy keeps people listening.
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