Flexoffers is another huge affiliate marketing network. They pay you (the affiliate) a lot faster than others in the industry. It has more than 10 years of experience in the field. While they do not offer anything that is neither groundbreaking nor revolutionary, they do provide a solid array of tools and features that will surely aid you in your campaigns. In addition to the fast payouts, Flexoffers lets you choose from thousands of affiliate programs to promote, offers various content delivery formats, and more.


Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another. 

WordPress themes aren’t the only things for sale through the Envato Market. You can also sell stock photos through PhotoDune, stock footage through VideoHive, sound clips through AudioJungle, anything graphic related though GraphicRiver, web and app development resources through CodeCanyon, and 3D elements through 3dOcean. There are a huge amount of options here for anyone with the skills to create resources.
One thing that I look for in an affiliate program is a good transparent analytics system. I want to be able to see the clicks and transactions, so that I can track my stats. Otherwise, I get a little nervous about the legitimacy of the program. Other things to look for is to see how transparent they are when answering questions and how the responsiveness of the affiliate manager.
Great post Perrin! I think one of the biggest problems that rarely gets talked about are the nexus laws that restrict certain states from being accepted into an affiliate program. Currently, those states are Arkansas, Colorado, Connecticut, Georgia, Illinois, Kansas, Maine, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Tennessee, Pennsylvania, Rhode Island, Vermont, Washington, West Virginia.
The Paessler.com affiliate program makes available an award-winning solution for powerful, affordable and user-friendly Unified Monitoring. The flexible software is ideal for keeping an eye on complete IT infrastructures. PRTG ensures peace and security in companies and organizations of all sizes and industries. Sign up with FlexOffers.com to learn more about the Paessler.com affiliate program today!

Ezines and newsletters are periodical publications whose aim is to inform a group of people about a certain subject. In your ezines and newsletters, you don't always have to promote your merchant's product for this may greatly annoy your subscribers. Rather, find a way to insert your affiliate ads and links on some portions of the letter. Also, don't forget to promote your ezine or newsletter on your website.
What is important is that you understand that affiliate income grows because you show your readers how much they need something if they want to achieve a certain goal, and you do it over and over again. In some industries there are must have products if you want to master certain things and you can mention these products over and over again as you write new blog posts.
Unfortunately, they still do have a dormant account fee, but at least now if you drop your payment threshold to $10, that is the most you would lose for any given sale: Accounts with a positive balance but no earnings for an extended period of time are considered dormant. Dormant accounts are subject to a charge of $1 per pay period after 90 days of no earnings, $5 per pay period after 180 days of no earnings, and $50 per pay period after 365 days of no earnings. Dormant account fees are only assessed on accounts with a positive balance.
Whether you are looking for tools to help you build an affiliate network, increase your brand’s visibility, or monitor your campaign, some if not all of these applications would surely be able to cater to your needs. In this article, we have listed the 20 best affiliate marketing software solutions to help you find the ideal one for your scheme. The applications mentioned here were selected based on their comprehensiveness, mobility, ease-of-use, robust features, unique inclusions, as well as value for money.
Team Member Feature. As you are busy running your business, you don’t always have time to log in to Tapfiliate and handle every new task that needs to be done. With this platform, you can grant trusted colleagues limited access to your account so they can learn how to use it to help you run the affiliate marketing side of the business. You can set what each team member can and can’t access. Please take note, however, that this feature is only available for users with a Pro or Enterprise subscription plan. 

Amazon affiliate program is a great way to promote physical products through a reliable, trustworthy, and well-known online store. The fact that everyone knows Amazon is probably their biggest advantage. On the downside, commissions are fairly small - they start at 4% for most products and can go as high as 8% depending upon how many sales you make. However, when you send someone to Amazon, you earn a commission on whatever they buy within 24 hours of clicking your link, whether they end up buying the product you promoted or not. So, for example, if you promoted a book but the person you sent to Amazon ended up buying an expensive camera as well, you’ll get the commission for both the book and the camera. This can add up.
Best Forex Partners (BFP) was established in 2011 by a group of international financiers and global online marketing professionals who saw a need to change the nature of affiliate marketing for the better.  In a few short years they combined their over 60 years of combined financial and marketing experience to create a new way to affiliate market and have never looked back!
1. A well-designed website. Design matters, especially when it comes to your website. This is because your website is the most powerful marketing tool for your business. In fact, poor or overdone Web design can get in the way of properly reaching your target audience and meeting business goals, resulting in an almost immediate loss in leads and revenue.
I read your article and enjoyed reading it. I am on the opposite side of the fence though: trying to find an affiliate marketing program / company to go with so I can get people like you to promote my products. To be honest I am a bit at a loss for words. It seems like this industry is full of sharks that not just affiliates want to avoid, but also people like me (merchants?).
Some of the world’s best software brands run their affiliate marketing programs on traditional affiliate networks. Below you may find a list of such affiliate networks as well as select examples of respective software programs (picked based on their performance at the time of this post) found on these networks. There are many other software-related opportunities on each network, and it is a good idea to join these networks to browse the options for yourself (either as an affiliate looking to monetize your efforts, or as a brand doing your competitive intelligence). Whether you will find a good match or not, will depend on the type of technology or software that your target audience is interested in.
What, exactly, is SEO? Simply put: SEO is paying attention to the factors that help your business rank when someone searches for a term related to your goods or services. For instance, if your home business offers event photography in the Phoenix, AZ region, you probably want to rank for search terms like “wedding photographers in phoenix” or “phoenix event photographers”.
Social media can work better for some businesses than others. As a rule of thumb, test Linkedin when marketing to businesses and Facebook when marketing to consumers, though many B2B businesses have been successful with Facebook advertising. Try Twitter Video Ads, Stumble Upon’s Paid Discovery, Promoted Pins, +Post Ads for Google+ and more to reach your target audience.
An end-to-end performance marketing management platform, Everflow landed a spot on our list for its robust affiliate marketing features. It provides users with a powerful cloud infrastructure that enables mobile affiliate management on any level of scale. Furthermore, the software consolidates data on all offers and publishers in a unified interface making it easy for you to get an accurate breakdown of conversions. Compatible with all desktop and mobile devices, Everflow also comes with customizable data analytics, visualization, and reporting capabilities so you can have complete transparency over your marketing data.
Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...
What is important is that you understand that affiliate income grows because you show your readers how much they need something if they want to achieve a certain goal, and you do it over and over again. In some industries there are must have products if you want to master certain things and you can mention these products over and over again as you write new blog posts.
Writing an e-book is very popular among bloggers, as many have noted that “it's just a bunch of blog posts put together!” You will not only have to make an investment of time and energy to create the e-book, but market it correctly. However, if marketed correctly (through blogging affiliates in your niche, for example), you could have residual sales that last a very long time.

Successful affiliates in any affiliate program simply don't sit there and wait for money to come. Why? Because there is no money in simply sitting and waiting. If you want to be successful in affiliate marketing and if you want to continually grow your affiliate checks, you've got to do something. Think of ways on how to promote your merchant's business and products better. Think of ways on how to induce other people to click on the link or ad provided to you by your merchant. Think of ways on how to make your affiliate sales increase!
Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide.  In 2011 alone, over 45,000 traders chose to learn forex trading with us.  FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.

As I mentioned in a previous post on the 3 Types of Affiliate Marketing Explained, the way I earn money with affiliate links in ALL of my online businesses is by promoting only products that I have used, and only what I would recommend to my friends who want to achieve similar results. I feel that anyone with an audience has a responsibility to do the same thing.
Resist the temptation to make your content too product-centric.  The goal is to produce relevant information that benefits your readers, establishing you as a credible and valued source.  While you don’t want to overly sell your business or product in the content you create, it is important that all marketing pieces consistently reflect your brand.  Also, don’t miss the opportunity to include your company’s logo, Web site, and phone number on each piece you publish.
Refersion is an integrated performance marketing platform created for entrepreneurs looking to utilize promotion networks. Every aspect of the program creating and launching process is covered by this web-based software, so you do not have to sacrifice too much time or disrupt your operations. In fact, setting up an account and connecting Refersion to your online shop usually takes only a few minutes. After the setup, you can focus on expanding your business by working with brand ambassadors, bloggers, promoters, and social influencers; all while monitoring how many clicks and conversions occur in real-time. Refersion, being a flexible software, can be customized according to company size, helping entrepreneurs from anywhere on the globe thrive in a fast-paced world that prioritizes performance and data. On a monthly basis, Starter subscriptions cost $19, the Professional package costs $89, and the Enterprise plan is priced by quote.

You are also free to choose a fund that is based on any index that you want. For example, there are index funds set up for just about every market sector there is — energy, precious metals, banking, emerging markets — you name it. All you have to do is decide that you want to participate, then contribute money and sit back and relax. Your stock portfolio will then be on automatic pilot.

Email marketing, as I have written about before, is superior to other forms of online marketing because of how much attention people give to email and the speed of response. People read emails constantly and will do so as emails come in. Blogs command attention too, but people consume blogs when they want to, it is not a form of forced attention like email is currently consumed.


LambdaTest is one of the fastest growing SaaS startups in the field of cross-browser testing. If you are looking to make money with best software affiliate program then Labdatest can be best fit for you. Everyone having a website needs to test it for cross-browser compatibility be it an individual or an agency. So, it is an amazing opportunity to be a part of LambdaTest’s software affiliate program since anyone can buy LambdaTest to fulfill his testing needs.
Powerful Reporting Tools. Creating well-informed business decisions can be difficult when you don’t have actionable data to base your choices on. To help you gain a better insight on the purchase process and keep tabs on your lead conversions, HasOffers provide powerful real-time reporting tools. On top of this, email marketing, affiliate tracking, and fraud management integrations are included in their packages.

As an added advantage, reviews tend to rank well for product searches, so provided you build a popular blog the reviews you write should bring in highly targeted visitors from the search engines. Search visitors hunting for product information are generally buyers, they may not stick around your blog for long, but they will click affiliate links and buy things if shopping is the motivation that originally brought them to your blog. 

It took six days for this 17-year-old online entrepreneur to get his first sale. After that, the business took off and he’s now making $13,500 a month. The opportunity is ripe. However, it must be said that the passive earning starts after your online shop is set up and running successfully. While this process isn’t as easy as collecting a rent check, it’s worth the time and effort. What you put in, in terms of fine-tuning and promoting your store, is what you will get out of it in the form of sales.
In the words of Robert Ramirez, SEO analyst and former legal Internet marketing specialist, “Your best shot at early success is to capture the traffic in your city.” This means structuring your pages and content in such a way to include specific keywords. To figure out the right keywords, ask yourself what you would search for if you required your own start-up's product or service.

SkimLinks is probably best for bloggers who want to write content around the affiliate link rather than add affiliate links to existing products. SkimLinks offers a lot of tools to compare commission rates and offers in order to customize your content to optimize your income. Once nice aspect of SkimLinks is that it offers lots of products for non-US creators, including popular UK brands like John Lewis and Tesco.


You have a strong online presence. Of course, finding affiliates is only one aspect of starting this marketing program. To secure a partnership with these people and organizations, you must first have a good online presence to prove the credibility of your company. You can do this by consistently producing valuable content through blogs, social media, or your website. This makes it easier for potential affiliates to trust you and join your program.

Inbound marketing refers to strategies, tactics and skills that Internet marketers use to drive traffic to your online presence. It brings visitors to your brand by earning the attention of customers, making the brand easy to find and drawing consumers to your website with interesting and engaging content. Online marketing is valuable because it pulls your target audience, the people who have use for your product or service, to your brand with the information they want to see. These six online marketing basics are simple and easy to implement to drive traffic to your website and expand your online presence.
Writing enhancement software is built to guarantee written content is error-free, effective, and understandable. It is utilized by all types of writers—from students to content managers and professionals in various fields—for writing messages, documents, emails, and social media posts. The software reviews the copy for any lapses in spelling, grammar, punctuation, style mistakes, and word…
In traditional retail, customers can be personally advised – they should be wooed, cared for, and above all, well-informed. This shouldn’t be any different online, but many marketers forget this basic online marketing principle. Businesses should appeal to customers and try and win them over with their online marketing tactics. Unlike in brick-and-mortar stores, where the shoppers come of their own accord, online is a bit more challenging online as you need to find potential customers in the first place. This is why it’s so important to know your target group so that you know which adverts are better suited to them. Web analysis is an important tool that every marketer should use to measure, analyze, and maximize their online success. By using analysis tools like Google Analytics, you can obtain information about your own target group, its online behavior, and how to go about winning them over.
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
I just started doing affiliate marketing for Amazon and other sites like CJ and Rakuten. Am still a newbie and currently learning about AM and I must admit that your post did open my eyes especially on things like cookie duration, conversion rate, refund rate. I also did take note of Skimlinks and will definitely be checking out AffiloBlueprint. Thanks Ana!
I love learning about new programs.I have learned over the past year that making passive income is not as easy a I first thought.I tried clickbank and I was confused at first it takes awhile.And I have recently been working with amazon .I have never made an in dept look into what I want from an affiliate company and this has made me stop and think thanks

Several years ago, I attended a concert by singer-songwriter Julie Gold. She’s best known for her song “From a Distance,” which was recorded by Bette Midler in 1990, hit the top of the charts, and won a Grammy Award. When Gold performed that piece, she described it as “the song that gave me my freedom,” because the royalties from Midler’s recording had enabled her to give up her day job for good and become a full-time musician. This story shows that it’s possible for an artist who gets one really big break – such as a hit song, a successful movie, or a bestselling book – to live off the proceeds of that one success for life.
Are you a merchant looking how to get a new product on the market? Here at LeadDyno, we work closely with merchants who aspire to start an affiliate marketing program of their own. Why confuse yourself with all the challenges of introducing a new product on the market? Instead, allow us to guide you on how to get started and the follow-through processes of a successful affiliate program.
Hi, this is the first post I read from you, and I’m heading out to reading more of the posts you refer to. I am totally new at the affiliate marketing and I truly appreciate blogs and websites like yours that do not just want to draw you to take an expensive course, or have you pay an entrance fee, to take part in their 200% sure money making system, promisisng they will teach you all you need to know, but not reveiling a single thing until you paid the fee… Thank you for being open about this and sharing… Read more »
For me I would choose a program with Recurring commission. You can build a real passive income. Its the best way to go! One suggestion is contact companies who sell services and ask if you can sell their service for them. Sometimes popular affiliate programs like these have just way too many people trying to sell their service. I personally went to sitecare.ca and asked them if I could sell their service and I couldn’t be happier! So find a service you believe in and go for it!
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
When the conversation turns to online communities, the common misconception is that it is somehow related to forums or discussion groups. Which is true to some extent, but it’s not the whole truth. An online community is more about the values, interests, experiences, and interactions that bind it than where it happens on the internet—an e-commerce site, a personal blog, a forum, or a Facebook group can have an online community.
Social media marketing on its own is free to use, as is content marketing if you’re creating and managing the content yourself. Several email marketing platforms have free plans for your first few hundred or thousand subscribers, giving you time to get your revenue increasing before you have to start paying. There are even free keyword research tools like Google’s Keyword Planner that can help you optimize your site at no cost.

Bonus Tip: Link out to the website directly, instead of to your review post. One of the biggest mistakes most affiliate marketers make is that they try to link to their review post or internal post. This is wrong because a product landing page is always optimized for higher conversion, and will obviously be better optimized than your own review post. In the past year I have started linking directly out to the product landing page instead of to my review post, and this has resulted in my conversions skyrocketing.
Comprehensive Suite of Tools. Like other software solutions on this list, AvantLink offers a comprehensive suite of cutting-edge tools to help you perform targeted marketing campaigns. What sets it apart is that you can fully customize your system with state-of-the-art APIs, plugins, widgets, and third-party applications from their app market. This means integrating it into your existing system is easier than ever.

While your site is still new, it's a good idea to start capitalizing on someone else's audience. Continue focusing on building your own content, but also considering writing content for a few big, high-traffic blogs that are relevant for your niche. By writing content for a bigger site, you are able to get in front of another audience and showcase your expertise on a particular topic. This will eventually lead to more traffic to your site, as well. 
In June, he put ads on his site with Google Adsense, and within the first hour, earned $1.08 with three clicks. He earned $5 the first day, $7 the second, and then eventually began pulling in $15-$30 a day. In October, he created an ebook exam study guide priced at $19.99. By month’s end, he earned $7,906.55 — more than he had ever previously earned in a month.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
For me I would choose a program with Recurring commission. You can build a real passive income. Its the best way to go! One suggestion is contact companies who sell services and ask if you can sell their service for them. Sometimes popular affiliate programs like these have just way too many people trying to sell their service. I personally went to sitecare.ca and asked them if I could sell their service and I couldn’t be happier! So find a service you believe in and go for it!
A subscription site can be a more reliable source of income than ad sales, because your subscribers pay you up front at the start of each month. However, to get people to pay for your site, you have to give them something that’s worth the money. Examples include subscription sites such as Blog Mastermind, which promises to teach people how to make money online through blogging. People are willing to pay for these sites because they’re run by successful experts.
For instance, generate traffic through Facebook, find out what portion of this traffic is behaving well on your site and show ads to only this portion via the Google Search Network. A concrete example would be to find out what services or products people who came from Facebook Ads bought. Step two would then be to make a list of the people who spent the most and show ads to those people on Google with a traditional Google Search Network Campaign.
We reserve the right to cancel any orders placed for websites in illegal or offensive industries. Any illegal content, products, services or items hateful, objectionable or defamatory content aimed at any people group, race, gender, sexual orientation or otherwise attacks on any person, business, organisation, product or service; cruelty towards animals; or otherwise content found to be objectionable will be cancelled and refunded.

Insurance. Say you’re an insurance salesperson who has just sold a 10-year term life insurance policy. You earn a one-time commission for making the sale, but you also earn a percentage of the monthly premium every time the buyer pays it. So long as the insured keeps making those monthly payments, you can keep collecting residuals off that one sale for up to 10 years.
I had that happen to me as well, HOWEVER, as a result of this comment I checked into what the current rules are and while the default payout threshold is $100 for all accounts, you can now change that to as low as $10. You will incurr a $2.50 for pay period charge for each payment if receiving payment by check, but it looks like if you setup direct deposit there is no charge. That is good news and something I wasn’t aware of.
The Password Boss affiliate program is the free password manager and digital wallet designed for anyone who has trouble remembering their passwords. A premium version of the app is available with features such as online backups, two-step verification, and secure sharing. This program offers a 30-day cookie duration. Sign up with FlexOffers.com to learn more …
Unfortunately, I can’t answer that conclusively one way or the other. It all depends on you, what you like to do, your work ethic, personality, etc. If you are a good writer perhaps you could write a book and make money that way. Or, you could start your own website and do affiliate marketing. Just because you are young it doesn’t mean you can’t make money doing at least a few of these ideas. I wish you luck in your money making efforts!
Another way to make money from a website or blog is affiliate marketing. This is a form of performance-based marketing, in which you must direct customers to a retailer’s website by promoting products on your own site and linking to the retailer’s product sale page. Whenever a consumer clicks on one of your links and makes a purchase, you earn a commission – usually between 15% and 20% of the total price. Some companies, such as Amazon and eBay, make affiliate marketing deals directly with publishers; others work through middleman sites such as Commission Junction, ShareASale, or the Rakuten Affiliate Marketing Program.

Once you start to see some success, don’t be led astray by the money. While Flynn does use affiliate marketing to make money, he only ever recommends products that he has personally used and likes. He is inundated by offers to earn $50 per sale through commission on products he has never even tried. “I’m like, ‘I don’t even know you, I don’t know what this product can do, and I don’t know if this product will help my audience.’ I only use products I’ve used before, because that trust you have with your audience is the most important thing in the world.” He says if you do recommend a product for the incredible commission but your audience has a bad experience with it, your credibility will be shot.
Making legitimate passive income isn’t as difficult as you might think. Some of the best passive income ideas might take a little time to set up but can start cash flowing within a couple of months and will provide a consistent monthly income for years or more. The most important point is just to get started. You make exactly $0 on the passive income sources you never start.
· You must be consistent. It is not possible that you do SEO today and be seen on the top of the SERPs forever. You must do it regularly. As the world of internet is so vast and dynamic, it might take as many as three months to see the results of your efforts. Every single day, you must have a time that can be dedicated purely to SEO. A little effort did every day will be giving better results than a single day of efforts.
15. AdCombo AdCombo is a CPA Marketing Network, that uses its own in-house technology, that allows you to customize advertising campaigns to reach your targeted audience throughout the globe. They aim at, and hit their target in, encouraging strategic lucrative partnerships between advertisers and publishers to monetize their traffic. AdCombo has offices and co-workings in 5 cities around the globe.
I was looking for great affiliate networks and wanted to know that which are the top 10 marketing networks. Then I read complete article. I was amazed to see that ClickBank ranks 1st among top 10 affiliate marketing networks. I’ve bookmarked this and want to read all other posts but due to time shortage I couldn’t But I’ll come daily to read every post one by one. Thanks admin for sharing such a great post with us.
The Coinbase Referral Program allows content creators (or anyone online) to earn a bonus for each successful referral registered to their account. Referrals are powered through links and require the new customer to sign up for a Coinbase account. If the referred individual initiates a buy or sell of $100, within 180 days of the account opening, both receive $10.
That’s why I sometimes hesitate to even say I participate in affiliate marketing. But that’s not how I, or you, should approach it. I’m here to lead the change and show people there is so much opportunity out there in affiliate marketing the right way (and the smart way). It’s insane to me that more people aren’t really realizing their full potential with this.
Affiliate marketing is a well-known and relatively easy concept – a marketing practice in which a business rewards one or more affiliates for each customer brought about by the affiliate’s own marketing efforts. While the theory of affiliate marketing is simple, it’s not an easy task to market affiliate products successfully. Most affiliate marketers typically only earn a few dollars of supplemental income a month, while the more experienced marketers earn well over six figures a month.
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.
I use a combination of blogging, email marketing and reviews to drive affiliate sales. Not all promotions involve all three methods, but in most cases the biggest profits are made when I combine all three in a cohesive campaign. In fact, my entire online business currently leverages these resources and using them alone I generate over $200,000 a year with no employees, and compared to some, I’m a small fry – there are millionaires out there that use just these tools.
Insurance. Say you’re an insurance salesperson who has just sold a 10-year term life insurance policy. You earn a one-time commission for making the sale, but you also earn a percentage of the monthly premium every time the buyer pays it. So long as the insured keeps making those monthly payments, you can keep collecting residuals off that one sale for up to 10 years.
A trending buzzword, content marketing refers to the creation of "natural content" in order to increase brand awareness. By natural content, we mean any form of shareable media that entices customers to interact with the brand. Types of content can include videos, blog posts, infographics, etc. This online marketing strategy is generally less expensive and is used primarily to expand brand awareness and establish a business as a thought leader in their field. 
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