Promote Your Web site. There is a popular misconception that Web sites do not need to be promoted. Consider that some of the Web's biggest successes spend about 75% of their advertising budgets on non-Internet media. Having a Web site is like having a toll-free number that's not listed in every phone book...you need to work hard to drive visitors to your Web site. As with any other media, it costs money to make it a success. Plaster your Web site address (URL) everywhere you can -- at trade show appearances, on business cards, stationary, in ads and everywhere else you can think of.
It is important that you direct traffic to your blog but in order to do that, the tactics you should use must be “organic” so it will be read by search engines. Adding banner advertisements will do wonders for your website. Make sure to place them appropriately in your site and avoid mixing with other products that will only confuse your visitors.