Do not consider the Internet simply as a place to put your brochures in electronic form. Do not make the mistake of treating the Internet as if it is simply an advertising medium. The Web has more in common with the telephone than print. It is different from traditional media in many respects. Even Internet advertising requires a different approach than off-line advertising. Exploit the Web's unique qualities to provide a richer experience for customers and prospects.
At the time I had an audience of 500 readers a day, although that may have been over exaggerated because I was using Webalizer to track my numbers, which generally provides a higher total compared to other statistics packages (Google Analytics for example shows less than half the visitors that Webalizer does). I was told about 2% is a reasonable conversion rate from people who know these things, so I assumed that would mean I would get at least 10 sales based on 500 readers.
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Now that you’ve chosen your market, find a way to start sharing your message, whether it’s a blog or podcast or Youtube channel, or whatever platform makes the most sense for your target market. Flynn says this is where you’ll start to build a fan base — and collect subscriber emails. You don’t need to get the whole world to follow you to make this work out financially. Wired cofounder Kevin Kelly wrote an article about 1,000 True Fans, which basically says that if you have 1,000 people paying you $100 a year, that’s a $100,000 a year. “You don’t need to serve everybody,” says Flynn.
One of the easiest ways to establish a passive income stream is to start selling digital products. If you’ve amassed a wealth of knowledge in a specific industry or discovered a valuable hack or tactic that could benefit people in your industry, you can package those insights into an ebook or online course and leave it to generate a monthly income for you. To maximize your profits, it’s always recommended to sell those digital products directly to your audience, ideally on your own website or blog.
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If you own a travel blog, why not attempt to make some money out of your love for travel writing by joining the Booking.com Affiliate Marketing Program? After signing up to the affiliate network you’ll have the choice of placing a search box, link or banner onto your website. Commission is tiered, ranging from 25% for 0 – 50 stayed bookings per month, to 40% commission for 501 or more stayed bookings per month.
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Startup marketing is a different beast from typical marketing. It’s very metrics driven and requires a lot of testing through different channels. It’s also a different mindset because there’s a finite amount of time to hit numbers. Most startups need full-stack marketers (re: growth hackers) to help with growth but there unfortunately aren’t many around today. You’ll also learn about customer development, product market fit and driving growth with little to no budget.
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