Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
To make money with a membership site, you need keep adding fresh content each month, so existing members have an incentive to keep renewing their subscriptions. On top of that, you need to put time and money into marketing your site – through ads, interviews, blogs, podcasts, and search engine optimization – to attract new members. All this can make a subscription site less a source of passive income and more of a full-time business. As with other types of websites, you can pay someone else to maintain and market a site you’ve already built – creating a more passive income source – but, as always, that cuts into your profits.
There is a specific tax definition of passive income, known as “passive activity” to the Internal Revenue Service. Passive income is any income you make without actively working or are materially involved. The IRS defines it as any rental activity or any business in which the taxpayer does not “materially participate.” Nonpassive activities, or active activities, are businesses in which the taxpayer works on a regular, continuous, and substantial basis.
If you’re looking to boost sales through marketing but are too intimidated to use sophisticated software, then AffiliateWP might be the answer to your problems. It is a WordPress plugin that lets you use advanced affiliate and referral tracking tools without having to leave your site’s publishing platform. Designed for both Windows and Mac, it allows users to improve website’s visibility through efficient SEO and effective affiliate management. Made for freelancers and businesses of all sizes, AffiliateWP offers annual pricing plans costing $99, $149, and $249 annually. They also offer a one-time payment package priced at $499. For your convenience, they offer a risk-free 30-day money back guarantee if you aren’t completely satisfied with their application.
Selling T-shirts and other apparel is a pretty saturated market but the tools to do it are easy to use, which makes it very quick and cheap to get going. If you’re creative enough, or tap into the zeitgeist properly, you can also have a runaway hit. Even if your first 19 T-shirts don’t sell more than a few copies, your 20th might make up for everything.