Online PR, social media, affiliate marketing, newsletter campaigns, Google AdWords – these all count as part of the ideal marketing mix. There are so many different components belonging to online marketing that it’s often difficult to get an overview and to find the right approach for your company. You have to decide yourself which channels are relevant and which strategies are best for your business. Depending on the industry, the offer, the target group, and the objective, some channels will be more important than others. But despite all the variables, there are some online marketing principles that every marketer should know and bear in mind. We present seven essential online marketing basics for a successful start.
If you're an expert in your field, you can generate income by answering people’s questions online. Just Answer.com, for instance, allows you to join their team of experts and serve a customer base of more than 20 million people. If you’re a travel expert, check out flightfox.com. They have great reviews and positive commentary pretty much everywhere.
Faster Lead Generation. Apart from facilitating a placements marketplace and providing pay-per-call solutions to promote products in a variety of distribution channels, CJ Affiliate also has lead generation options. This allows publishers who want to generate better revenue to connect with advertisers who are interested in going beyond traditional affiliate sales to boost their business.
Get the kind of traffic that is targeted to your product.Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.
Peter De Legge is an Internet Strategy and Marketing Consultant with over 10 years of marketing and e-business experience, primarily in the business to business arena. He has held marketing, advertising and e-business strategy positions from medium size to the Fortune 250. To learn more about his services, visit his Web site at http://www.businessmarketing.net.
So to get ahead of the competition, make your website both responsive and adaptive. With responsive web design (RWD) provide the optimal viewing experience for your users. While with adaptive web design (AWD) give the best viewing experience available on a particular device to the users. Unlike RWD, AWD creates multiple version of the layout for each of the screen-sizes (mobile, desktop, laptop etc.).
Ama, you mentioned the “refund rate” in your article but I believe that need a bit more explanation. Let’s take a down-to-earth example. We recently launched an affiliate campaign for our online coffee shop and got an affiliate who sent us a customer. The customer makes a $100 purchase. The affilite gets his $5. Soon a refund is requested (the client wanted a decaf coffee, for example). How do we deal with the $5 that we sent to the affiliate. What I expect is that we need to state the refund period (say, 7 days) and the affiliate money are released only after those 7 days. Is that correct?
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
Great article..thanks for sharing…but i need your advice..if you dont mind..i run site with amazon affiliate and can i run this site with other affiliate network like wayfair or CJ in same time, like one product review article with 2 option purchase place, amazon and wayfair. Or doing like that make my site banned from Amazon or other affiliate network. Please give me your advice for that problem because i read in Amazon User Aggrement,i not find about use other affiliate in same site…thanks for your advice
I obviously think that a good price point and lifelong cookies are ideal, but I also think that the product has to be really valuable – really offer the person I’m sending something that they can use and will be happy with. I personally remember the people who point me to valuable products, and I trust them more for future products. It’s not just a matter of ethics (although that’s a big part of it) but it’s also a matter of future sales!