I obviously think that a good price point and lifelong cookies are ideal, but I also think that the product has to be really valuable – really offer the person I’m sending something that they can use and will be happy with. I personally remember the people who point me to valuable products, and I trust them more for future products. It’s not just a matter of ethics (although that’s a big part of it) but it’s also a matter of future sales!
However, once affiliates know the damages that they inflict on those who buy WA after reading one of those fake reviews, it falls on them (cost of product, lost time, pain and suffering of failing to reach significant goals). Worse, WA’s Terms of Service puts all the legal weight on them, whereby they indemnify the company (for following the process, basically!)
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.