Continuously analyze your Web traffic and other e-metrics to learn and improve. Find out how people are getting to your site and what they're doing once they get there. Any good Web site statistics software package will tell you how many people are going to your site, what pages they're viewing, what search engines they're coming from and more. If you're using a Web development firm, make sure that they  review this with you on no less than a quarterly basis. Find out what's working and what's not. Redesign your site to make it more effective for your users and for reaching your desired objectives (e.g., get leads, sales, etc.). Integrate your on-line and off-line information to provide a more complete picture of customers and prospects.   

I am also going to agree with Dr. Mani (who wouldn’t) The list size sometimes does not matter but rather the type of person on the list. Your tips here will definitely make the small list still very profitable. I believe the same goes for the amount of blog readers you have; a smaller group of voracious buyers is many times better than the larger group of readers that want the freebies.


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Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page. 
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