Thank you for this informative article. I’m brand new to AM , blogging and SEO and it can definitely be mind boggeling , trying to learn everything I need to learn to get my feet off the ground, so to speak. Not to mention, the time it takes to weed thru the many hundreds of blog posts and articles on these subjects(most of which don’t even divulge any of the coveted knowledge us newbies seek, unless we’re willing to purchase the course or ebook they’re selling) (and most of the individuals who are using this form of promotion and enticing advertising for thier products and/or Services , are doing so in what I consider to be deceptive ways. They don’t inform you of the fact that a purchase of some sort is necessary to access the “knowledge” you seek and that they claim to possess, until after you’ve filled out a page or more of necessary personal data and read paragraphs or pages of useless text that you think is an introduction to the grand finale. Only to find the final door , which stands between you and the reason you visited the site to begin with, is locked and the only key to unlock it comes in the form of dollar signs. Your a breath of fresh air and I can’t express enough my feelings of gratitude for you and your article. I will gladly purchase a course or book, etc from you in the future , after having just read an exert from what I imagine to be a great amount of knowledge possessed by you on the subjects of affiliate marketing, SEO, blogging and the like. Again, thank you and I look forward to reading more of your articicles and/or posts.
I do want to pay the commission somebody deserves, I do want to provide support, I do hope people think my product will be worth ‘selling’ to their friends and members and I am happy to set a long cookie time as I think it is only fair that if somebody comes through a referral that they get paid for it! Without them I wouldn’t have made the sale in the first place!!
Another way to make money from a website or blog is affiliate marketing. This is a form of performance-based marketing, in which you must direct customers to a retailer’s website by promoting products on your own site and linking to the retailer’s product sale page. Whenever a consumer clicks on one of your links and makes a purchase, you earn a commission – usually between 15% and 20% of the total price. Some companies, such as Amazon and eBay, make affiliate marketing deals directly with publishers; others work through middleman sites such as Commission Junction, ShareASale, or the Rakuten Affiliate Marketing Program.
Every customer knows the importance of finding good deals on items and if you are willing to give your loyal customers something good, offering them discount coupons or incentives when buying your product is an excellent way to make sales and promote items. Keep in mind that a happy customer is an asset and the word of mouth is often better than anything else. If you can give them these rewards then they will surely be happy to promote your services and products as well. It’s a win-win situation if you ask me!
Direct Link Tracking. Many consumers often hesitate to click links on reviews once they recognize them as affiliate links. To resolve this, Post Affiliate Pro utilizes a direct link tracking feature that maintains the appearance of the affiliate’s page, thus discreetly masking your URL. This protects the credibility of affiliates while increasing the amount of conversions for your business.
SkimLinks works very similarly to VigLinks in that it is designed for bloggers who don’t want to do a lot of hands-on work to participate in an affiliate program. SkimLinks also works much like VigLinks in that it uses a plugin or script to create dynamic links in your content to send visitors to higher paying offers from merchants. SkimLinks claims to work with over 24,000 merchants/advertisers.

There’s no limits to the number of affiliate programs you sign up for so applying for one today will not prevent you from picking another one later on.  In fact, being a member of more affiliate programs simply gives you more options in terms of products to promote plus they’re pretty much all free to join.  You can always leave a program if it’s not working out for you or there are no products you want to promote.

Another way to promote your affiliate income is by using affiliate links to your own blog post. When doing this, you should always write targeted-posts. For example, when you are writing about How to Select the Best Hosting for your WordPress Blog, you can add a line at the end saying: “I recommend this particular host for a WordPress blog:” (insert your affiliate link).
So what’s an affiliate marketing? In simple words, I’d like to define it as a partnership between the maker/seller of a product/service and your online store. You don’t really have to tie the knot, but simply create an affiliate tracking id, and sell the product or service on your platform. The profit of the sales is split between you and the product/service provider.
Sometimes, it’s possible to contact the merchant directly via your affiliates’ page or other means to ask for a review or complimentary copy. Some vendors are quite welcoming of beginners, but you should still be prepared to explain why you deserve a free product. Talk up your platform, passion for the niche in question, and how you plan to promote the merchant’s items.
24/7 Customer Support. You will never know when you’ll experience glitches in whatever technology you use for your business operations. While it is easy to resolve for large enterprises with in-house IT experts, it may be more challenging for small businesses. This is why AffTrack offers all-around, 24/7 support, so that all users may get the assistance they need with minimal downtime.
This is a very common way to promote offers. For example, you will often see a blog post with links to certain products or services. If the reader clicks through and makes a purchase, the blog owner will make a commission. These in-text links blend in with other content on your site and are a great way of promoting an offer within your content, without being over-the-top salesy with banners. 
Blogs about consumables have the advantage of obvious choice for affiliate products to sell. If you just reviewed a certain pair of shoes, then you can stick an affiliate link to sell the shoes. Blogs that are not specifically about products don’t always have as congruent a choice when it comes to affiliate products to promote, but I would argue there is always something to sell if you think laterally.
Find out what your competitors are doing on the Web. Spend a few days checking out how your competitors are using the Web. Analyze each site. How does the site help tell the world about that company's products or services; is it easy to use; is it enjoyable to use; does it add value to the company's customer service; is it integrated with the company's other marketing efforts.
I would honestly just start with Amazon if you’re looking to sell toys. As your website gets more traffic, you can start looking into other retailers. Once you have traffic and some conversion data from Amazon, you will likely be able to broker private affiliate retails with a few toy retailers. You may even be able to help them set up better funnels in general that lead to better conversions. Once you have the traffic and conversion data, you’re in a much better place to negotiate
It’s like if you met someone for the first time and the first thing they ask you is if you’re interested in buying something from them. I’d much rather get to know somebody first, trust them, and then have them tell me what they might have to offer. Or better yet, be genuinely interested in what they’re doing, and ask them about it myself. This is the kind of philosophy that I use when promoting other people’s products.
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.
It’s like if you met someone for the first time and the first thing they ask you is if you’re interested in buying something from them. I’d much rather get to know somebody first, trust them, and then have them tell me what they might have to offer. Or better yet, be genuinely interested in what they’re doing, and ask them about it myself. This is the kind of philosophy that I use when promoting other people’s products.
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.

Simplified Communications. Coordinating is one of the most challenging aspects of marketing. This is even more difficult when you are working with individuals who are not employees of your company. With Ambassador, you can use tools that permits affiliates and brand ambassadors to access your promotional resources through a portal and allow partner agencies to directly enter leads into your CRM. This way, you won’t have to worry about forgetting to provide links or send payments.


Blogs about consumables have the advantage of obvious choice for affiliate products to sell. If you just reviewed a certain pair of shoes, then you can stick an affiliate link to sell the shoes. Blogs that are not specifically about products don’t always have as congruent a choice when it comes to affiliate products to promote, but I would argue there is always something to sell if you think laterally.
Offer your visitors the chance to be one of your email subscribers. This is a good way for them to know what the products are all about. Sending out monthly emails to people will give them better ideas on what the products you are promoting are all about or if there are any new changes as well as new products coming in. Offer your subscribers some freebies, promos, discounts and the likes as incentive for signing up. Not only can you send out great information, it also keeps you in communication with your customers. This will give you better leverage in the future.
When writing this guide, we reached out to the marketer community to collect case studies and learnings about creative marketing strategies. Most of these examples are included throughout the guide, but some didn’t quite fit. So we included those loose ends here, from the perspective of four awesome marketers. What better way to wrap up this guide than with you, our community?

Hi Henry. First off, thank you! I agree, relying on Google adsense to make money is tough especially if the traffic is not there. Affiliate marketing is definitely the way to go. I like to use Affiliate Marketing by writing about helpful products or courses. Show the value and then tell the readers why it can help them too. If the product/service can really help the reader they will more than likely make a purchase through your link. When looking for what affiliate programs you should apply to study your competition and use the tools in this article to see what links are affiliate links and consider applying for those programs. I had a couple of programs that did not accept me in the beginning but as my traffic increased I applied later and got accepted. So don’t get discouraged, just keep working on increasing your traffic so that you can apply again. I hope that helps.
Even if each patron only contributes a very small amount each month, it can still be a huge source of income. Take a look at the Patreon page for Kinda Funny, an internet video company. They have over 6,209 patrons which means an average of just $3 a month would be a monthly income of almost $19,000 – plus they get cheerleaders that are always happy to spread the word on their brand.
To talk about best affiliate programs my friend, I just started an Instagram page and testing the waters to see how effective it is long term. I did use IG mildly in the past to promote an affiliate program and made “some money.” But back then, I wasn’t really laser focused on “Instagram marketing for business.” Now that I’m changing my way of thinking and exploring new avenues for cost free promotion of affiliate programs and content, I’m striving to leverage Instagram and some platforms to realize my affiliate commission potential. Thanks again for a thought provoking post on “recurring affiliate commissions.”
There is a growing demand for managed cloud hosting services because not everyone with an idea is an expert  in server management. Website owners, developers, agencies and even freelancers nowadays prefer not to deal with the hassles of hosting simply because managed hosting solutions save a lot of time and effort for the users. Providers like Cloudways offer various affiliates programs with great commissions.
You can find dividend stocks using Google Finance Stock Screener which is free to use. Set the search criteria for the P/E Ratio, and Dividend yield (shown as a percentage) criteria. You can set minimum and maximum values; in the dividend yield box, set it between 2 and 100. This will search for stocks that pay dividends worth between 2-100% of the current stock price.
In traditional retail, customers can be personally advised – they should be wooed, cared for, and above all, well-informed. This shouldn’t be any different online, but many marketers forget this basic online marketing principle. Businesses should appeal to customers and try and win them over with their online marketing tactics. Unlike in brick-and-mortar stores, where the shoppers come of their own accord, online is a bit more challenging online as you need to find potential customers in the first place. This is why it’s so important to know your target group so that you know which adverts are better suited to them. Web analysis is an important tool that every marketer should use to measure, analyze, and maximize their online success. By using analysis tools like Google Analytics, you can obtain information about your own target group, its online behavior, and how to go about winning them over.
Wearables has gone mainstream in the recent years and you could people wearing one or more categories of wearables. A popular niche in wearables is the health focused devices that allow the wearer to monitor health in realtime without visiting the doctors’. They pose a golden opportunity for the marketers to get better commissions on their promotions.
But don’t ignore other factors that are relevant to success – you should always keep user-friendliness in mind. Clear and organized navigation has to be your first priority: the visitor has to be able to use the page intuitively and quickly, and easily find their way around. A website can still look and be innovative, but if there are shortfalls in the usability, users won’t spend much time reading it. The same principle also applies to mobile optimization: you should make the design of the mobile site sleeker and simpler so that mobile users can navigate the site as easily as possible.

Hi Henry. First off, thank you! I agree, relying on Google adsense to make money is tough especially if the traffic is not there. Affiliate marketing is definitely the way to go. I like to use Affiliate Marketing by writing about helpful products or courses. Show the value and then tell the readers why it can help them too. If the product/service can really help the reader they will more than likely make a purchase through your link. When looking for what affiliate programs you should apply to study your competition and use the tools in this article to see what links are affiliate links and consider applying for those programs. I had a couple of programs that did not accept me in the beginning but as my traffic increased I applied later and got accepted. So don’t get discouraged, just keep working on increasing your traffic so that you can apply again. I hope that helps.
It's easy to get started. As soon as you are accepted into the program you will be given access to our full Partner Portal where you can build the forms, links and other premium content to place on your website. We provide many easy-to-integrate options that will allow you to go live and start earning commissions right away. Contact our Partner Development Manager to get started today!
We will NOT be held responsible for any search engine penalties your website may receive if you don’t follow search engine’s guidelines, including (but not limited) to spammy comments, heavy and spammy linking from guest posts, spammy guest blogging, publishing poor quality content with a sole intent to gain backlinks, buying or exchanging backlinks, etc.
LinkConnector imposes a very rigorous and lengthy screening process, so you’ll need to prove that you have a high-quality website and established audience before being accepted. Despite its somewhat schizophrenic approach, LinkConnector does have some very happy long-term affiliates. And their “naked links” allow for direct connection to the merchant website without having to be rerouted via LinkConnector, which will give your website an SEO boost.

Occasionally, search engines will drop listings for no apparent or predictable reason. We have no control over the policies of search engines with respect to the type of sites and/or content that they accept now or in the future and user may be excluded from any directory or search engine at any time at the sole discretion of the search engine or directory.
This is the most popular payment offered by most of the affiliate programs. Under this program, the affiliate marketers earn commissions from the merchant each time they will send a client to the merchant website, and that client makes an actual purchase. Various affiliate programs offer a specific percentage of the sale as commission while others will pay you a fixed rate for every sale.
Carloine, I don’t see it as a mistake you have not yet monetized your blog. In my view the mistake comes when you try to put the monetization in first. There’s way too many people putting up sites without original content, pasting in go-articles, and thinking if they implement SEO tactics adsense will make them serious money. I doubt any blog will succeeed without good, original content, so I think you are wise to put that in first.
Today’s internet marketing, or online marketing, is rapidly evolving. No longer limited to the constraints of print, companies are finding new, innovative and most importantly, inexpensive ways to reach potential customers. Clients expect a business to have a website. From social media to Google Ads, it’s your job as a small to medium business owner to help them find it. But what is Internet marketing, exactly?
Extra Money in Retirement. The vast majority of Americans aren’t putting aside enough money to support themselves comfortably in retirement. A survey by GoBankingRates found that more than half of all Americans have less than $10,000 set aside for retirement, and one in three have no retirement savings at all. If you’re in this position, you could one day find yourself with no income except for Social Security, which was never designed to be a family’s sole source of support – and which might have to cut its benefit levels still further before you reach retirement age. But if you do the work now to create a passive income stream, you’ll still have some money coming in (in addition to Social Security checks) after you retire.
Get your Blank ATM DEBIT CARDS that works in all ATM machines, “Infinity Cards” has programmed some Cards that makes you withdraw money free from any ATM machines, Transfer, At Store. Min/Max daily withdraw – $5,000/$20,000, We sell the cards to Interested buyers, contact us on [email protected] or +19402266645, to get full details & the cards.
I just found out about you today through the problogger contest with MyBlogLog. I read a lot of your posts and advice, and I must say, you’ve got some awesome information! I love it when people happily offer up free info like you do constantly, and then you get blessed by your own kindness. Thank you for the help Yaro, and you’ve made a long term subscriber out of me. By the way, I wrote an article with a backlink to you regarding writing good content.Check it out!

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When you make a new acquaintance, often the first question you’re asked is, “What do you do for a living?” This line makes sense as an icebreaker because work occupies such a central place in our lives. If you work a standard 40-hour week, you’re devoting over 35% of your waking hours to your job – more than you can possibly spend on any other single activity.

Bowtrol Probiotics, our long time top performing affiliate offer has been redesigned and conversions have doubled. Each Bowtrol capsule contains over 8 billion good bacteria, with over 14 different strains that target every aspect of your health and give you a natural way to achieve digestive balance, increase your healthy bacteria, and significantly improve your immune system. Market this one today if you are not. Our new CPA has also increased up to 60% rev share.
Agreed Anna. Way too many people unfortunately get swayed too easily by the grand promises of many affiliate marketers that claim they make millions easily and how easy it is. In reality, it is not at all easy and definitely requires a good deal of work, correct decisions every step of the way and some luck also, to make good money. It is important for each person to find what methods work best for them and go at it that way.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.

One of the great lessons of the dot com era was that you can’t buy your way into a successful brand with mere dollars and awareness. After all, awareness doesn’t equal preference or sales. Those who attempted to “build their brand at breakneck speed” only ended up breaking their brand’s neck. Great brands are not built from ad dollars, although there are always marketing and advertising
SEO – Another popular method of promoting affiliate products but also the most difficult is Search Engine Optimization. SEO is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. SEO doesn’t bring results instantly but it can be extremely rewarding in the long run.

Tracking your billable time should not get in the way of your billable time. Gone are the days of spreadsheets, sticky notes and pads of paper. Bill4Time’s software offers you 3 ways to access your account and track time. Access online, with your mobile phone or on the desktop widget. Once you enter and record your time, it’s organized and ready for invoicing.  Typical targeted referral partners include lawyers, litigation assistants, accountants, independent contractors, consultants, associations, blog writers, reviewers and more.
Makes a lot of sense, right? Internet marketing has only been around for a little over 15 years while design and engineering have been around for far longer. Given the relative infancy of Internet marketing, there still isn’t a solid training/education available. That’s not to say that there isn’t a lot of information out there — you just need to be able to find the right resources by filtering through a lot of noise on the net.
Like online ad sales, affiliate marketing deals don’t bring in much money unless your site gets a fair amount of traffic. In order to get people to click on your affiliate links, you have to put in the work required to build and maintain a site that attracts plenty of readers. For the best results, you should write posts specifically designed to call attention to the particular product you’re linking to, so people will have a good reason to click on it.
Agreed Anna. Way too many people unfortunately get swayed too easily by the grand promises of many affiliate marketers that claim they make millions easily and how easy it is. In reality, it is not at all easy and definitely requires a good deal of work, correct decisions every step of the way and some luck also, to make good money. It is important for each person to find what methods work best for them and go at it that way.
Sometimes, it’s possible to contact the merchant directly via your affiliates’ page or other means to ask for a review or complimentary copy. Some vendors are quite welcoming of beginners, but you should still be prepared to explain why you deserve a free product. Talk up your platform, passion for the niche in question, and how you plan to promote the merchant’s items.
However, it isn’t enough to blog frequently. The content you create and distribute online must also be well-crafted, relevant to your chosen keyword, and useful to the audience who discovers it. Blogging gives you another way to communicate with your market, and it is a powerful way to build brand loyalty and trust. Publishing high-quality content also increases the chances that other pages will link to it, which will help your company’s SERP (search engine page rankings).
It is important that you direct traffic to your blog but in order to do that, the tactics you should use must be “organic” so it will be read by search engines. Adding banner advertisements will do wonders for your website.  Make sure to place them appropriately in your site and avoid mixing with other products that will only confuse your visitors.
Pay-Per-Click is also considered as widespread and common affiliate agreement. Under this agreement, the affiliate marketers will get fixed rates depending on the number of clients who click on the links placed on the affiliate website that leads to the merchant website. Here a purchase is not necessary to earn commissions, all that has to be done is that the client clicks the link and stays at least thirty seconds on the merchant website. Regardless of what the visitor does on the merchant site, this will not affect the commission.
Live Monitoring and Tracking. When a business goes live and begins collecting clicks, Refersion generates reports and compiles results based on real-time data. This lets entrepreneurs make decisions that make the most of their marketing activities and partnerships. Also, regular performance reports can be set depending on a company’s needs, be it on a daily, weekly, or monthly basis.
Be sure your Web site is integrated with your company's other marketing activities. Don't make the mistake some traditional companies do and create an Internet effort that is disconnected with your company's off-line efforts. Your Web site should be connected with your company's off-line efforts. This means more than throwing the company Web address in your ads.
Voted as the Industry Network of the Year in the 2017 International Performance Marketing Awards, CJ Affiliate is a cloud-hosted software that can be accessed across different platforms. They take pride in providing unparalleled cross-device solutions that pave the way for pay-for-performance options. Like other platforms, it offers varying features such as deep link automation, real-time transaction monitoring, and widgets to help you streamline your process, reach untapped markets, and optimize your affiliate program. CJ Affiliate offers a variable cost per action pricing scheme, but they also offer an enterprise quote.

Top-Quality Features, Seamless Integrations. Every business uses techniques and strategies that are unique to them. To help you remain true to your brand and work protocol, Ambassador’s intelligent platform is equipped with top-quality features designed to keep up with you. You may even choose from their seamless integrations to further tailor their system to your needs. To make your experience even better, this software solution offers online/offline options, mobile capabilities, and supports multiple languages and currencies.

When you are getting targeted organic traffic to your blog, banner advertisements work great. For me, a great part of the conversion comes from banner clicks. Prominent banner placement is a worthwhile task. One of the mistakes which many of us regularly make is to add too many banners, which only serves to confuse the reader.  To avoid this problem, follow this one rule of thumb:


In order not to succumb to that, Flynn says it’s important to know your motivation. “Passive income is important to me not just for the financial security but so I can spend time with my family,” he says. “I’ve been able to work from home and witness all my kids’ firsts. I have a one-year-old and a four-year-old, and that's what drives me and gets me pushing through those hard times and why I keep creating new products and why I want to help other people do the same thing.”
The core idea behind the program being that the convenience of referring users to a trusted location means they can immediately purchase products that an individual — who they also most likely trust — has advertised to them. With Amazon Associates it’s possible to earn up to 10% in referral fees and there are a variety of ways to generate the affiliate links to do so, including banners, widgets and text links.
Service Contracts. It is sometimes possible to earn residuals for products or services with pay-as-you-go contracts, such as home security services. If a client signs a contract to have his or her home monitored for a monthly fee, the salesperson can receive a residual payment each month the client pays for this service. Furthermore, agreements often pay monthly residuals to sales employees. For example, alarm companies selling ongoing home or business monitoring for a monthly fee may offer residual income to those who sell this service.
Who is your audience? What is your target market or niche? If you're targeting a specific niche like home security then perhaps you only need to sign up to ADT and SpyBase so your products match your audience. There’s no point promoting eco-mattresses to your blog that’s focused on reviewing drones. Again, you could sign up to a network that has a few different options in your field of interest or just go straight to your favourite suppliers and see if they have an affiliate program.
As shown in the graph, the top 20 affiliate categories are Fashion, Sports & Outdoors, Health / Wellness & Beauty, Travel, Home & Garden, Computers & Electronics, Education & Training, Business, Financial & Insurance, High-End & Luxury Stores, Entertainment, Malls & Department Stores, SaaS, Auto & Motor, Gifts & Flowers, Books & Magazines, Baby & Toddler, Vision Care, Jewelry, Art and Photography.
Rest assured that your referrals are always in good hands at Software Advice. We have been helping business owners with their software selection since 2006 and have helped over 250,000 organizations to date. Our software experts provide great advice to our visitors and yours. Meanwhile, our extensive software vendors relationships means we all make money in the process.
Track Your Affiliate Program On-The-Go. Built with marketers in mind, this software solution boasts a mobile-friendly interface to help entrepreneurs, freelancers, and executives monitor their campaign’s progress wherever they are and whenever they want. The platform itself is developed to fit the screen of different devices, so you won’t have to make room in your mobile’s storage for a separate application.
If you love, technology or things related to technology such as computers or software, this is the affiliate program for you. This platform will provide both the sellers and affiliate marketer, as they will have a common goal of making a profit. To ensure public trust, the brand only offers high quality and original content. This makes it a quite difficult to enter for your first affiliate program, but the results are exponentially higher than the rest on this list.
I agree with you that one of the best and well known autoresponders out there is Aweber, but its price is not cheap. Considering that, have you ever tried E-response? this autoresponder is far cheaper than aweber and the other well known autoresponders, but I wanted to have your opinion about it. Is it worth giving this autoresponder a try? thanks in advance.

Another important basic of internet marketing is content management. Content is all the things you will put on your website. This includes everything from blog posts to pictures to videos. You want to make sure that all of your website content provides value to the user and will attract return visits. This is especially important as an affiliate marketer because in order to gain the trust of an audience to buy your recommended products is to become a reliable subject matter expert. This means curating smart informative content in a variety of formats to engage readers. You’ll also want to make sure you’re not infringing on copyright. There are plenty of places to get free use images including Wikimedia Commons and Pixabay.
While most people imagine content as news articles and blog posts, it extends much further. Depending on your audience, your content marketing strategy may consist of visual elements like videos and pictures. Take, for example, this infographic by Ruvolo Law on divorce in America. It combines quality information with compelling visuals, and is a good example of content the internet (and its readers) likes.
Generally, successful subscription sites offer lots of in-depth content, such as useful articles, web-based seminars, live Q&A sessions, audio downloads, and member forums. For instance, a membership site might take an existing e-book, break it up into 12 chapters, create an audio recording to go with each chapter, add live interview footage from the author’s research, and turn it each chapter into a single session of a year-long course.
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