A subscription site can be a more reliable source of income than ad sales, because your subscribers pay you up front at the start of each month. However, to get people to pay for your site, you have to give them something that’s worth the money. Examples include subscription sites such as Blog Mastermind, which promises to teach people how to make money online through blogging. People are willing to pay for these sites because they’re run by successful experts.
Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way.
Peter De Legge is an Internet Strategy and Marketing Consultant with over 10 years of marketing and e-business experience, primarily in the business to business arena. He has held marketing, advertising and e-business strategy positions from medium size to the Fortune 250. To learn more about his services, visit his Web site at http://www.businessmarketing.net.
Your company’s website is generally the core intermediary on the internet between the public and the firm. As such, it will usually be the starting point for any form of online marketing. Even though the importance of company websites has diminished somewhat due to the increasing dominance of social networks, it is still viewed as the label and business card of the company. A lot of work goes into a professional web presence, but even when it’s finished, it’s still not technically finished. You have to continue updating your website, maintain it, and use it as a communication tool. Through regular updates and exclusive news, you create an incentive for the user to visit the site. Keeping the page up-to-date and the content relevant also has a positive affect on your relationship with Google.
The easiest thing to do is to sign up for an affiliate marketing network like Commission Junction. They provide a marketplace where your affiliate program will be advertised to other affiliate marketers. They also provide the tracking software for your affiliates so you don’t have to build your own tracking system. In some ways this is better because it takes care of the trust issues. Affiliates are always suspicious of whether or not they’re getting credited for the sales they generate. By having an intermediary take care of transaction tracking and payments, the fear of being cheated is alleviated.
Use your company's Web site to enhance customer service -- especially for prospects who may be researching. The Internet allows your company to stay in touch with its customers and provide them with answers to questions they are likely to ask. Make sure your site makes it easy for your customers to find what they want and communicate with your company. A good corporate Web site helps current customers and develops new customers too. Consider real-time online help systems.
Keep Track of Bonuses. Different cards give you bonuses on different purchases, such as those made at movie theaters or home improvement stores – and with some cards, the bonus categories change every few months. To make sure you always get the biggest possible reward, keep a slip of paper in your wallet as a reminder of which cards are currently paying a bonus in different categories. That way, you can always use the card that gives you the most cash back.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing.