Seth Godin recently wrote a post on marketing ethics at his blog that has marketers talking. I applaud Seth's passion and his clever way of addressing marketing ethics in his book "All Marketers are Liars." It's a topic our profession needs to dialogue on and care about. I realize that business ethics books don't sell very well, so I'll keep this short and hope you'll look at Seth's post.
What is a typical "sale cycle" like? Potential software buyers complete a registration form (on our website or yours) to request more information about a specific product or to download a whitepaper or other resource. Once we receive your referral we immediately start working to connect with this potential buyer. We are usually able to make recommendations (and generate revenue) in the same day, and almost always within the same week. We also employ "lead nurturing" in an effort to connect with buyers that are on a longer time frame.
Selling T-shirts and other apparel is a pretty saturated market but the tools to do it are easy to use, which makes it very quick and cheap to get going. If you’re creative enough, or tap into the zeitgeist properly, you can also have a runaway hit. Even if your first 19 T-shirts don’t sell more than a few copies, your 20th might make up for everything.
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