Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. This chapter will teach you how.
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Keep Track of Bonuses. Different cards give you bonuses on different purchases, such as those made at movie theaters or home improvement stores – and with some cards, the bonus categories change every few months. To make sure you always get the biggest possible reward, keep a slip of paper in your wallet as a reminder of which cards are currently paying a bonus in different categories. That way, you can always use the card that gives you the most cash back.
Ama, you mentioned the “refund rate” in your article but I believe that need a bit more explanation. Let’s take a down-to-earth example. We recently launched an affiliate campaign for our online coffee shop and got an affiliate who sent us a customer. The customer makes a $100 purchase. The affilite gets his $5. Soon a refund is requested (the client wanted a decaf coffee, for example). How do we deal with the $5 that we sent to the affiliate. What I expect is that we need to state the refund period (say, 7 days) and the affiliate money are released only after those 7 days. Is that correct?