Now that you’ve chosen your market, find a way to start sharing your message, whether it’s a blog or podcast or Youtube channel, or whatever platform makes the most sense for your target market. Flynn says this is where you’ll start to build a fan base — and collect subscriber emails. You don’t need to get the whole world to follow you to make this work out financially. Wired cofounder Kevin Kelly wrote an article about 1,000 True Fans, which basically says that if you have 1,000 people paying you $100 a year, that’s a $100,000 a year. “You don’t need to serve everybody,” says Flynn.
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For example, perhaps you successfully followed a 30-day cleansing strategy from a book; shedding ten pounds and making you feel better than ever. Tell your prospects about it! It will soften the hard sale aspects of your delivery and convince them that you are the real deal (Note: Show them ‘Before’ and ‘After’ pictures or screenshots if you have them).
Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
The name says it all. Email marketing is simply the process of reaching out to your customers via email. These emails can range from promoting a special sale or limited time email to sending a weekly email with industry updates and thought leadership articles. For email marketing, it’s important to let your customers provide their information willingly, rather than finding users based on external email lists. Emails sent to people who have not voluntarily signed up have a higher likelihood of being considered spam.
As an added advantage, reviews tend to rank well for product searches, so provided you build a popular blog the reviews you write should bring in highly targeted visitors from the search engines. Search visitors hunting for product information are generally buyers, they may not stick around your blog for long, but they will click affiliate links and buy things if shopping is the motivation that originally brought them to your blog.
Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. Unlike social media, however, you can be a lot more aggressive with your sales techniques, as people expect that email marketing will contain offers, product announcements and calls to action.
Either way, arm yourself with a powerful SEO monitoring tool like Monitor Backlinks and really get to work on improving the flow of organic traffic coming to you from search engines. I recommend this tool in particular because I use it myself (see below), plus it’s easy for newbies to navigate and is accessible to every affiliate thanks to its 30-day free trial.
I have a Plumbing and Heating service company. I see some Plumbing and heating parts and supply retailers online that seem to be the same supplier with different website names. Is this an affiliate self branding thing? I want to find a company to send customers to from my website to buy parts from for a commission as well as order/buy parts for my own service business from. I cannot seem to find any of these affiliate parts supplier companies with search engine queries. Years ago I remember seeing companies that would do the warehousing, stocking and shipping of items… Read more »
Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use sophisticated technology to track all actions on your website and allow you to draw insightful conclusions about your target...
How established is your site/blog/social media following? Do you already have an audience of 1 million or are you just getting started? Early on in your affiliate marketing journey you will probably want to have multiple options to make sure you can cover a broad field. You might want to become an Amazon Associate as well as joining one of the networks so you will have a product link to drop into any posts you do. An easy place to start is to promote the services you are using if you are enjoying their product - web hosting or email management systems like Aweber.
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