Don't be inconsistent with your off-line brand. Make sure your Web site experience is consistent with your brand image. For instance, is your brand known for superior engineering and being easy-to-use? Make sure your Web site experience is consistent. A recent study found that corporate Web site email responses are highly informal and unbranded.   
Affiliate marketing has now invaded Hollywood? We know it invaded US politics in Washington as some politicians (current and retired) are silent affiliate marketers or in MLM. Maybe we can look forward to hearing in the next few years about more celebrities going from actors and actresses to home-based affiliate marketers. Wouldn’t that be something?
With possibly the most transparent affiliate network online, we give affiliates access to stats no other program dare, including earning data, conversion stats, demographic information and seasonality trends. With ethics and consumer protection being high on the agenda, you can rest assured when working with MoreNiche you are working with an honest, trustworthy and transparent company.
Peter De Legge is an Internet Strategy and Marketing Consultant with over 10 years of marketing and e-business experience, primarily in the business to business arena. He has held marketing, advertising and e-business strategy positions from medium size to the Fortune 250. To learn more about his services, visit his Web site at http://www.businessmarketing.net. 
Ama, you mentioned the “refund rate” in your article but I believe that need a bit more explanation. Let’s take a down-to-earth example. We recently launched an affiliate campaign for our online coffee shop and got an affiliate who sent us a customer. The customer makes a $100 purchase. The affilite gets his $5. Soon a refund is requested (the client wanted a decaf coffee, for example). How do we deal with the $5 that we sent to the affiliate. What I expect is that we need to state the refund period (say, 7 days) and the affiliate money are released only after those 7 days. Is that correct?
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