So, I recommend before mastering all the other basics of internet marketing you really take time to look at what makes a great website. Think about websites that you use frequently… What makes them easy to use? How do they layout their menu options? What design style do you like? What makes it easy to read? Once you have figured this out and built a great website, it will be much easier to master the other basics of internet marketing.
Startup marketing is a different beast from typical marketing. It’s very metrics driven and requires a lot of testing through different channels. It’s also a different mindset because there’s a finite amount of time to hit numbers. Most startups need full-stack marketers (re: growth hackers) to help with growth but there unfortunately aren’t many around today. You’ll also learn about customer development, product market fit and driving growth with little to no budget.
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.