Promote Your Web site. There is a popular misconception that Web sites do not need to be promoted. Consider that some of the Web's biggest successes spend about 75% of their advertising budgets on non-Internet media. Having a Web site is like having a toll-free number that's not listed in every phone book...you need to work hard to drive visitors to your Web site. As with any other media, it costs money to make it a success. Plaster your Web site address (URL) everywhere you can -- at trade show appearances, on business cards, stationary, in ads and everywhere else you can think of.
There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap.
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“I don’t believe the overnight success exists. There’s a lot of hard work and time involved beforehand,” say Flynn. Angry Birds may have seemed like an overnight success but it was the 52nd game that Rovio created. Flynn says it took him a year or year and a half to build audiences for his most successful sites. (Read these time management expert's tips on the work habits of successful people.)
Get the kind of traffic that is targeted to your product.Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.