Another way to make money from a website or blog is affiliate marketing. This is a form of performance-based marketing, in which you must direct customers to a retailer’s website by promoting products on your own site and linking to the retailer’s product sale page. Whenever a consumer clicks on one of your links and makes a purchase, you earn a commission – usually between 15% and 20% of the total price. Some companies, such as Amazon and eBay, make affiliate marketing deals directly with publishers; others work through middleman sites such as Commission Junction, ShareASale, or the Rakuten Affiliate Marketing Program.
Online PR, social media, affiliate marketing, newsletter campaigns, Google AdWords – these all count as part of the ideal marketing mix. There are so many different components belonging to online marketing that it’s often difficult to get an overview and to find the right approach for your company. You have to decide yourself which channels are relevant and which strategies are best for your business. Depending on the industry, the offer, the target group, and the objective, some channels will be more important than others. But despite all the variables, there are some online marketing principles that every marketer should know and bear in mind. We present seven essential online marketing basics for a successful start.
When you join an Affiliate program and choose the products that you want to sell, sellers provide you with a unique affiliate code that you can use to refer traffic to the target site. Most affiliate programs will offer ready made text links, banners and other forms of creative copies whereby you only have to copy the code and place it on your website to start referring traffic. When interested visitors click on these links from your site they get redirected to the product site and if they purchase a product or subscribe to a service you as the referrer make a commission.
Betterment – Betterment was the first robo-advisor to launch, almost ten years ago. They’ve automated the entire investing process, so all you have to do is watch your portfolio of assets grow (over the long run, of course). They do charge a .25% annual fee of your account total, so if you’ve got $100,000 that’s being managed by Betterment, you’ll pay just over $20 per month.
Although this article has been written in 2007, now in Feb 2014, I still find it full of great advice and tips. What I learned from this article is that when writing a review I should focus on how this product helped me achieve X instead of simply repeating and enforcing the features and benefits of the product that can also be found on the sales page.